Jan. 15: # 3 Post A Great Project on GlobalGiving

- Clear pictures of beneficiaries- Small project totals- Varied donation amounts- Specifics- Frequent Project Updates

What do donors want to see?

What makes a good project?

How To Write Great Projects1. Make the project title clear, concise, and descriptive

Good Title: Restore eyesight to 500 Nepalese villagersBad Title: Protect the CBB biosphere

2. Tell donors how they can helpThree donation options less than $100Provide a range—You never know!

3. Be the eyes for your potential donors

4. Have a clear, concise summary of your project

5. Make sure your project description is easy to understand

6. Set a realistic funding goal

Pictures: FacesChoose main photo with care

Appears on top of page & in search results

Donors: Most important info on GGClear description of project activities & the impact donations will have

Donors respond to smaller goals ($3,000, $5,000, $10,000)If you get fully funded, you can always post another project(s)

Donors’ eyes go

here first!

The The median median size of size of donation is donation is $50. $50.

Givers Givers want to want to see options see options above and above and below $50!below $50!

DonorDonors’ s’

eyes eyes go go

here here next!next!

GlobalGivers want to hear: what is

your organization’s

goal?

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• About ¾ are new to GlobalGiving

• Average time spent on the site: 2-4 minutes

• Use search and/or browse

Typical user behavior

In mid Nov.- mid Dec. ’09: (~50,000 visits/week)

– Direct: 40-50%

– Referral: 30-40%• e.g. eBay ads, GirlEffect.org, affiliate program• Social media: $15k from Twitter one week

– SEO/SEM: 20-30%

Where does GG traffic come from?

Project Updates

• NOT your typical reporting obligation– Concise, personal, specific

• Sent to all of your donors

• Posted to your project page

• Required every 3 months

• “Project news”

• Impact of donations

• Progress since donation

• Progress toward goals

What makes a good project update? • Encourages feedback

• Pictures!

• Beneficiary quote

•A thank you

All this engages donors & encourages repeat giving

• NOT one big ask

An exemplary project update “The violence that has erupted in Kenya following the disputed Presidential Election has resulted in tragic loss of life and a massive problem of internal displacement. More than 250,000 innocent Kenyans have had to flee their homes - simply because of their tribal origins. All the Alive & Kicking balls that you are currently purchasing are being sent to the camps that have been set up to provide shelter for the displaced. Kenya Red Cross, who are overseeing the camps, have been given 200 balls so far, and 70 balls have been sent independently - 20 to a camp alongside Kibera in Nairobi, and 50 and a larger camp in Kitale. According to our friends at the Red Cross, until the balls arrived, there was little else for the children to do to help pass the long hours in their temporary homes. So thank you all for making this possible.”

A donor’s comment:Martin, thank you SO much for providing this update. With the unrest you are experiencing, it is good to know both how the funds are being used and also that the soccer balls are making a truly tragic situation even a little bit better for the kids.

Problem

Education success story: Anyango and Linet said:

“Now fellow children don’t discriminate us, stigmatize us, and even shame us at school because we have friends who care for us and pray for us…they are the parents we have...We just know them as GlobalGiving friends…”

Your quarterly updates help retain donors

Why update?• Project updates go directly to donors• Opportunity for dialogue with donors• Repeat donations• Projects receive, on average, up to three times

more in donations when they update regularly• Increase visibility! Higher placement in search

results• Opportunity for special funding/challenges• GG Tweets some updates to our 12,000+ followers

Improve your search rankingRanking based on: • 40%: Time since your previous update• 20%: # of donors• 20%: $ raised• 20%: Closeness to funding goal

How can you improve your project ranking?1) Post project updates2) Mobilize lots of people to donate. Encourage donors to give even small

amounts (i.e. $10, $20)3) Engage your donors. Maintaining previous donors and reaching out to a larger

donor base will allow you to increase the overall amount fundraised4) Use a realistic funding goal

Thank you!

Want to recommend other organizations to GlobalGiving?

www.globalgiving.org/open

Bill BrowerField Program Officer

bbrower@globalgiving.org Skype: wsbrower

Twitter: GlobillGivingCambodia mobile: 0978572895

• Examples of good comments; dialogue