Jaguar Land Rover (UK)

Michell ZappaA brief future of technological scenarios

GPSGPS

GPS

GPSGPS

GPS

GPS

3 days of contentuploaded every minute.

InevitabilityEfficiency ComplexityInherence

TECHNOLOGICAL IMPERATIVES

INHERENCETechnology wants to be part of us.

“ Anything useful thatwe make is technology.

— Kevin Kelly— Founding executive editor, WIRED Magazine

EFFICIENCYTechnology wants to be faster.

SPEEDCOST

RAM SSD MbpsCPU × FSB

2008

2012

0

5

10

15

20

25

30El

ectr

icity

Tele

phon

e

Radi

o

Tele

visi

on

Com

pute

r

Inte

rnet

Mob

ile p

hone

Smar

tpho

ne

Tabl

et

ADOPTIONTIME

Year

s

COMPLEXITYTechnology creates itself out of itself.

Multi-touchXMPP Email SMS TFT-

LCD

NFCTrian-gulation A-GPS Blue-

tooth USB

GPRSNiMH File-system OS Cloud

sync

Touch-screen

Videocamera

Photocamera TCP IPS

GSMLi-Ion App store LTESocial

network

Li-Pol Multi-media EDGEKernel

HSDPAInternet MMS LCDSIM

Key-boardGPS Compass Wi-FiLED

Videocamera

GSM

HSDPA

EDGE

GPRS

TFT-LCD LCD CRT

Multi-touch

Touch-screen

Key-board

NFC

Blue-tooth

USB

Wi-Fi

A-GPSGPSTrian-gulationCompass

XMPP

MMSSMS

Email

Internet TCP

NiMH

Li-Ion

Li-Pol

Cloudsync

App store

Socialnetwork

Photocamera

Multi-media

Kernel

system

OS

IPS

LTE

SIM

INEVITABILITYIf it’s possible, it’s necessary.

InevitabilityEfficiency Complexity

TECHNOLOGICAL IMPERATIVES

Inherence

2. MAKING SENSE OF INNOVATION

2012

2020

2030

2040

AI INTERNET INTERFACES SENSORS UBICOMP ROBOTICS BIOTECH MATERIALS ENERGY SPACE GEOTECH

“SCI-FI SCAFFOLDING”

PHOTOGRAPHY

Faces & smiles

Ubiquity

Person recognition

Object recognition

Focus & cropping

“UBICAM”

Knows where you areKnows who you are withKnows what to focus onKnows what matters to you

Records & publishes automatically.

“UBICAM”

“UBICAM”

“UBICAM”

SCREENS

BRING YOUR OWN DEVICE

Contacts

Newsfeeds

Media

Softwareupdates

Apps

Contacts

Newsfeeds

Media

Softwareupdates

Placemarks

Data integrity Payments Drivingprefs

ConversationsInterfaceconsistency

FaceTimeintegration

Locationhistory

NUIprefs

Weatherdata

Tripitdata

Foursquarecheckins

Datatethering

Friendsnearby

Deviceproofing

Smart griddata

Softwareagents

Apps

SHARING

OWNERSHIP ACCESS

?

100

1,000

10,000

100,000

1,000,000

2000 2002 2004 2006 2008 2010

U.S. car sharing: Members & Vehicles

Ride sharing

Contextual computing

Multi-modal routing

Self-driving cars

“DON’T TELL ME WHAT TO DO”

“DON’T TELL ME WHAT TO DO”

Thank you.

@envisioningtech mz@envisioningtech.com

envisioningtech.com