IW13 Keynote, Erik Qualman—Socialnomics: Word of Mouth Goes World of Mouth

Erik Qualman (@equalman) at Software AG's Innovation World , October 8, 2013, Marriott Marquis, San Francisco. http://www.innovationworld2013.com Social Media is now the top activity on the Web and the time is now for companies and individuals to learn about Socialnomics(tm). Just as we no longer search for the news today, rather it finds us. We will no longer search for products and services, they will be pushed our way by our friends and acquaintances via social media. As a result of this shift, the products and services that provide the best value will win. Socialnomics explores why flourishing companies are acting like Dale Carnegie; listening first and selling second. One unique aspect of the entertaining Socialnomics presentation is that while looking at the business uses of social media, Qualman also explores how social media has changed leaders online and offline behavior; taking a look at how this affects leadership in a corporation, as well as externally with partners. Because, what happens in Vegas no longer stays in Vegas, rather it stays on YouTube...Facebook...Twitter, etc. Learn: Why social media, mobile, cloud computing and big data aren't emerging technologies, but rather merging technologies 4 Steps to Success: Listen, Interact, React, Sell The art of being Flawsome: Failing Fast, Failing Forward and Failing Better Why we will no longer search for products and services - they will find us Why we don't have a choice on whether to do social media, the choice is how well we do it Everyone is creating a digital stamp; what does this mean for companies & leaders?