It’s not a marathon, it’s a sprint: 24-hour giving day campaigns

24-HOUR GIVING DAY CAMPAIGNS

It’s not a marathon. It’s a sprint.

5%

95%

Uh oh.

Photo credit: Adrian Grycuk

Total online gifts

Non-donor conversion

+ .4 %

– Martin Shell, VP of Development at Stanford University

“If it’s not personal, it’s not philanthropy. It’s a transaction.”

Challenges

24-hour feed

Real-time accounting

Compelling video

Four Content Must-haves

Giving Day Challenges

Stewardship Content

Real-time thank you

Reporting on results

Follow up

Resources• givingday.cornell.edu

• KIMBIA

• Column Five

• SocialToaster

• Cornell Giving Day Toolkit

• GatherContent article

• ashleybudd.com