It's All About Me by Penny Herscher at Defrag Conference 2014

It’s All About MeMove Over Big Data– It’s Time for Personal Analytics @PennyHerscher | Penny@FirstRain.com

Mobile is Personal

ActionData

DescriptiveWhat

Happened?

DiagnosticWhy did it happen?

PredictiveWhat Will Happen?

ME

5

Personalization – the Moving Parts

Global Web & Social Universe

Data Science & Analytics =

Deriving meaning from information sets

6

Modeling My Information Space

What’s This Really About?

“Aboutness” – across Millions of possible companies, topics, events…

Different or the same? Syndication vs. Clusters, Spikes, Emerging Trends

“Business Web Graph” – dynamically derived relationships across companies & industries

Sector > Segment > Industry >Lines of Business within companies

Industry and Market affinities

7

Personalization – the Moving Parts

Global Web & Social Universe

Data Science & Analytics =

Deriving meaning from information sets

Analytics to deliver meaning in context of each person’s

daily, in-the-moment experience

8

Personalization – Moving Parts

1. Information Analytics

2. Product Domain 3. UX + IX

5. Access Modes

4. Real-time Needs

6. Individual User

Context

9

I am a Unique… and multi-dimensional

My Organization

How & Where I interact

What I’ve told you I want

What you’re inferring about me – with likelihoods

Modeling Me – in the Moment

10

Ask Me About Me!

11

Subtly Adjust My Experience

User Requested Automatic

Suggested Presumptive

Incremental Big Bang

Main Experience Sandbox

Permanent Reversible

Initial Adaptive

One Application: FirstRain

12

Global Web & Social Universe

Personalization

Predictive, Big Data Analytics

High-Precision Categorization

Massively Cross-Indexed

Global Graph

One User Experience

13

X-ray, predictive view into the real-time developments impacting your business

Personalized for your role, your needs, in-the-moment

16

The End Result – You See Me!

INFORMATION SPACE MODELING

USER MODELING

PERSONAL BUSINESS ANALYTICS

© 2014 FirstRain Inc. All rights reserved.

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