It’s All About Access: Issues in Scholarly Communication and Strategies for Change Ray English, Director of Libraries Oberlin College Indiana University.

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It’s All About Access: Issues in Scholarly Communication and Strategies for Change

Ray English, Director of Libraries

Oberlin College

Indiana University of Pennsylvania

March 24, 2007

Scholarly Communication

The system through which research and other scholarly writings are: • created• evaluated for quality• edited• disseminated to the scholarly community• preserved for future use

Scholarly Communication: What’s the Real Issue?

Serials crisis? Cost of journals?Industry consolidation? Publisher monopoly power?Big Deals?Monographs crisis?Permissions crisis?Loss of public domain?Legislative threats to fair use?Preservation of electronic information?Published knowledge growing faster than library

budgets?Publishing system out of sync with new technological

environment?

Fundamental issue is access

Problems are resulting in

loss of access

barriers to access

Access to scholarship by users

Access to publishing opportunities

Problems are systemic

Serials Crisis

Extraordinary price increasesWorst is scientific fieldsWorse for foreign publishersCommercial journals have substantially higher prices and

high profit marginsNo correlation between price and qualityInelastic marketIndustry consolidation, publisher monopoly power

Journal price increases

Currently averaging 8% annually*

Library acquisitions budgets are relatively flat

Ohio libraries increasing at app. 2-3% annually

*Library Journal Periodical Price Survey, April 2006

Serial & Monograph Costs, 1986-2000

North American research libraries

ARL Statistics

Crisis in a nutshell

Average journal prices by broad discipline

Arts and Humanities US $116Non-US $230

Social Sciences US $385Non-US

$716

Sciences US $1,093Non-US $1,866

Library Journal Periodical Price Survey, April 2006

Average prices by specific discipline

Chemistry $3,254Physics 2,850Engineering 1,756Astronomy 1,724Biology 1,548Geology 1,323Math & Computer Sci 1,278Zoology 1,259Botany 1,238Health Sciences 1,132

Library Journal Periodical Price Survey, April 2006

Commercial vs. non-commercial journal prices

Henry Barschall study

Wisconsin and Cornell studies

Ted Bergstrom’s journal pricing page

http://www.econ.ucsb.edu/~tedb/Journals/jpricing.html

Higher priced journals tend to have lesser impact

Higher priced journals tend to be published by commercial firms

Higher quality journals tend to be non-profit, published by societies

Journal Prices by DisciplineJournal Prices by DisciplineBergstrom dataBergstrom data

Ecology 1.01 0.19 0.73 0.05

Economics 0.83 0.17 2.33 0.15

Atmosph. Sci 0.95 0.15 0.88 0.07

Mathematics 0.70 0.27 1.32 0.28

Neuroscience 0.89 0.10 0.23 0.04

Physics 0.63 0.19 0.38 0.05

CostCost per pageper page

Non-profitNon-profit ForFor-profitprofit Non-profitNon-profitFor-profitFor-profit

Cost per citeCost per cite

Bergstrom, Costs and Benefits of Library Site Licenses to Academic Journals, PNAS, 2004

Journal Prices by DisciplineJournal Prices by DisciplineBergstrom dataBergstrom data

Bergstrom, Costs and Benefits of Library Site Licenses to Academic Journals, PNAS, 2004

0

0.5

1

1.5

2

2.5

For-profit Non-profit For-profit Non-profit

Per page Per page Per citation Per citation

EcologyEconomicsAtmosph. SciMathematicsNeurosciencePhysics

Costs of a Complete Economics CollectionCosts of a Complete Economics CollectionBergstrom dataBergstrom data

Publisher Publisher

TypeType

Percent of CostPercent of Cost Percent of CitesPercent of Cites

Non-ProfitNon-Profit 9% 62%

For-ProfitFor-Profit 91% 38%

Journal cost-effectiveness

Ted Bergstrom’s journal cost-effectiveness calculator

http://www.journalprices.com/

What’s going on?

Inelastic marketcoke vs Coke

Publishers have pricing powerAbility to price for profit - at the expense of access

High profit margins

Industry consolidation

Increasing corporate control of journal publishing

Mergers since 1980: • Kluwer: 11 major publishers • Wiley: 9 major publishers• Taylor & Francis: 16 major publishers• Elsevier: 18 major publishers• Thomson: 15 publishers

Migration of non-profit journals to commercial sector

Mergers produce price increasesMcCabe data

Pergamon titles increased 22% after purchase by Elsevier

Lippincott titles increased 35% after purchase by Kluwer

McCabe, ARL Bimonthly Report, Dec. 1999

Global Market Shares of STM Publishers

Reed Elsevier

Thomson

Kluwer

Springer

Wiley

American Chemical Society

Blackwell Publishing

Taylor & Francis

Other

STM Market in 2003: $6 Billion

Scientific Publications: Free for All? UK House of Commons, 2004

Independent industry analyses

UK House of CommonsScience and Technology Committee report (2004)Scientific Publications: Free for All?

European Commission Report (2006)Study on the Economic and Technical Evolution of

Scientific Publication Markets in Europe

Library responses

Request increased budgetsCut subscriptionsReduce monograph purchasesLicense electronic journalsRely on document delivery or ILL

Effective Effective YearYear

Journal Titles Journal Titles

Not RenewedNot Renewed

Dollar cost of Dollar cost of

Titles Not RenewedTitles Not Renewed

1987 843 $160,425

1991 1,417 $263,614

1992 68 $17,944

1993 1,933 $371,734

1996 605 $196,826

2000 1,063 $213,506

2001 274 $41,000

2002 555 $93,542

TotalTotal 6,7586,758 $ 1,358,591$ 1,358,591

Cancellations history at a Research I institution

Electronic journal licenses, Big Deals

Advantage of bundled licenses: Additional access

Disadvantage: Added cost of bundled titles Loss of library choice over content Rates of price increase Length of contracts Threats to subscriptions outside the bundle Continued pressure on monographs budgets

Antitrust issue -- anticompetitive practices

Monographs crisis

University presses under pressure Library markets in declineReduced print runsLimited sales of specialized monographs

Monographs crisis

How are university presses responding to economic pressures?

Publish Bullshit

Reduce specialized monographs

Issue for faculty

Monograph publishing opportunities in decline

MLA Letter from Stephen Greenblatt, 2002

“The Future of Scholarly Publishing” report

New technological environment

Present system derives from the print environment

Networked technologies create new possibilities

Scholarship as a public good

Substantial portion isfunded by taxpayerssupported publicly

created in non-profit sectorJournal literature is freely given away by authors

But journal publishing is largely under corporate controlA public good in private hands

Need for transformative change

Traditional system is unsustainable

Scholars are losing access

System of out of the control of researchers and the academy

Who holds power in the system?Who can create (or impede) change?

PublishersLibrarians, library organizations Faculty

Congress, federal government

Importance of faculty

Faculty have:

Power as editors and editorial board members

Power as originators of research and holders of copyright

Change strategies

Competitive journals

Editorial board control

Declaring Independence

Collective buyingAntitrust actions Open AccessNational policy advocacy

Open access

Most promising strategy to date

Free, unrestricted online access to research literature

Few restrictions on subsequent use

Open access

Two forms:

Open access journals

Author self-archiving - in open archives

Open access journals - gold road

Fully peer reviewed

Full research content openly available on the web

Publication costs covered prior to publication

Lower cost structure

Open access - an access model

Business models vary:

Author fees, from research grants

Subscriptions to non-research content

Advertising

Institutional memberships

Institutional support, subsidies

Related products and services

Endowment

Examples

Public Library of Sciencehttp://www.plos.org/

BioMed Centralhttp://www.biomedcentral.com/

Hindawi Publishinghttp://www.hindawi.com

CERN plan

Directory of Open Access Journalshttp://www.doaj.org/

Open access journals - issues

Funding / business models still evolving

Prestige may be lacking for new titles

Publication fees less workable in some disciplines

Delayed open access may be more feasible in some instances

Author self-archiving - green road

Steven Harnad

Subversive proposal, June 1994

Make scholars' preprints universally available to all scholars via ftp, gopher, and the world wide web

Author self-archiving / open archiving

Author deposits article in an openly accessible repository

Disciplinary repository

Institutional repository

Pre-print, post-print, final published version

Disciplinary repositories

Make intellectual output of a discipline openly accessible

Example:

arXive - for high energy physics

Math, cognitive science, economics, library science, and many other fields

Institutional repositories

Capture the intellectual output of an institution

Examples:DSpace - at MITUniversity of California eScholarship RepositoryOhio Digital Resources Commons

Author self-archiving

High percentage of publishers allow self-archiving

SHERPA ROMEO listing

http://www.sherpa.ac.uk/

Author may exert control over copyright

Authors modifies publisher’s copyright agreement

SPARC author’s addendum

OhioLINK author’s addendum

Value of open access

Increased:

access (instantaneous, worldwide)

readership

research impact

Increased research impact

Studies on research impact:

Eysenbach

Lawrence

Hajjem, Harnad, Gingras - 10 fields

Antelman

Bibliography of studies available at:

http://opcit.eprints.org/oacitation-biblio.html

Value of open access

Fosters scientific progress and growth of knowledge

Progress of open access

Foundation and funding agency support

Welcome Trust mandate

OA to government funded research

UK, US, many other countries

Faculty / university actions

Columbia, Univ. Kansas, many others

Growth of institutional and disciplinary repositoriesGrowth of open access journals

Impact of open access movement

Changed the debate

-- focus is now on access

Widespread acceptance of self-archiving by publishers

Delayed open access -- substantially increased

Hybrid OA journals -- also increasing

Blackwell Author’s Choice, Springer Open Choice,

many others

Importance of campus dialogue and policy development

ACRL / ARL Scholarly Communications Institute

Create Changehttp://www.createchange.org/home.html

ACRL Scholarly Communications Toolkithttp://www.ala.org/ala/acrl/acrlissues/scholarlycomm/

scholarlycommunicationtoolkit/toolkit.htm

Importance of campus dialogue and policy development

Consider:Resolution on open accessInstitutional policy on self-archiving

National policy advocacy

Public access to federally-funded research

NIH policy -- various efforts to strengthen it

Other agencies

Federal Research Public Access Act

Online petition:

http://www.publicaccesstoresearch.org/

Change will be long and difficult

But there are many reasons for optimism: Technology is on the side of change Success of OA and other change strategies Progress at the national level

Scientific publishing reaching level of national policy debate

Faculty engagement Librarian engagement

The Immovable Object

Traditional journal publishing system

Old business models

Copyright and licensing, rights environment

The Irresistible Force

Networked technologies, WebEase of working and playing onlineExpectation that what matters will be online

Open Access

See Paul Courant, “Scholarship and Academic Libraries (and their Kin) in the World of Google,” First Monday, August 2006. http://www.firstmonday.org/issues/issue11_8/courant/

Courant is betting on the Force

“I think that the force wins; I know that it should.”

Contact information:

Ray English

Director of Libraries, Oberlin College

ray.english@oberlin.edu

440-775-8287

Copyright information

Copyright 2006 by Ray English

This work is copyrighted under the Creative Commons Attribution Non-Commercial 2.5 License.

See: http://creativecommons.org/licenses/by-nc/2.5/

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