Transcript
Sumitted by –
Kumar vivek
Rohit nainwal
Akshay tiru
Rajat goyal
Shaurya agarwal
Ankur kataria
ITC e-choupal Introduction• Developed by ITC agri-business division• Launched in 2000• Benefits 4 million farmers in 40,000 villages.• Farm linkages in 14 states• Rural India’s largest Internet- based intervention • The program installs computers with internet access in rural areas of
India to offer farmers up-to- date marketing and agricultural information
E-choupal goals• Supply of quality inputs (seed, herbicide, fertilizer, pesticides, etc) in
the village• Expert opinion on expected future price movements• Buying output at the farmers’ doorstep• Growth in rural income• Encouraging Local Participation
ITC choupal system
FARMERS
SANCHALAK
PC and INTERNET
CHOUPAL SAGAR
SAMYOJAK
ITC
MARKETING MIX Product • Processed Fruits (Mango, Guava, Papaya etc.)• Food Grains (Rice, Wheat and Pulses)• Feed Ingredients (Soya bean )• Edible Nut (Groundnut)
Place • e-Choupal within 5km radius serving 10villages
Price
• Transportation Cost• Set – up Cost• Mandi Cost v/s e – Choupal cost.• Insurance expenses
Promotion
• Set up Agri- institutes to offers farmers training programmes.• Provide weather information through the sanchalak office.
Critical Success Factors• Comprehensive knowledge of rural market.• Designing a win win transaction model.• Selection of sanchalak.• Evolving an appropriate user interface.• Bottom up model for entrepreneurship.
CONCLUSION• e-Choupal has been most successful initiative to wire rural India
and to involve the farmers in learning.• It helped farmers save nearly 68% of the costs• ITC focuses on Rural market that is still untapped
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