Is Your Online Reputation Crap, Nonexistent, or Under Control? - Blog Indiana

kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo note two ldquotrsquosrdquo

director of product development

Is Your Online Reputation Crap Nonexistent or Under Control Kevin Mullett

if you need legal advice get a lawyer

bull not a lawyer

bull not an ORM guruexpert

bull i have been caught off-guard

bull irsquove been black and blue from ORMSERM skirmishes

bull irsquove seen my share of issues normally starting with SEO audits

kmullett BIN2011 ORM

wersquore not discussing privacy

although a lack of privacy can impact your online reputation online reputation is not about privacy

kmullett BIN2011 ORM

whorsquos in control of your reputation

what would I find

100rsquos more

for brands or individuals (or individuals connected to brands)

kmullett BIN2011 ORM

search engine reputation management

Search Engine Reputation Management (SERM) is an important subset of Online Reputation Management (ORM)

kmullett BIN2011 ORM

social is in SERPs right now

how will it change social participation how will it change where we click on a SERP page

kmullett BIN2011 ORM

reputation you create vs others

carefully monitor not only the reputation you create but that which is created about you

kmullett BIN2011 ORM

whorsquos side are these guys on

bull reports and reviews are being marketed to the consumer

bull these type of sites make sure reports show up in SERPs

bull potential to reach 1000rsquos more then your outbound message

bull traffic for them lost business for you

kmullett BIN2011 ORM

be proactive and positive

treat online reputation management as a positiveongoing activity rather than a defensive situation

kmullett BIN2011 ORM

own your brand ampor identity

controlbull clog the SERPs

bull push competition off

bull be proactive not reactive

4 on page 6

7 on page 4

kmullett BIN2011 ORM

just getting indexed isnrsquot good enough

there is a big difference between getting something indexed and having it rank in SERPs

kmullett BIN2011 ORM

ut oh what if he wasnrsquot well published

NOT Louis Gray the tech blogger

kmullett BIN2011 ORM

known to all or only you

weigh what really needs to be addressed Is this known to the general public or only to you

kmullett BIN2011 ORM

action online reputation monitoring

discovery starts nowbull alertslists are crucial

bull look for sentiment

bull look for engagement

bull you might be surprised

kmullett BIN2011 ORM

action start watching forhellip+misspellings

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

kmullett BIN2011 ORM

being proactive affords choice

bull how would I score for ldquokevin mullettrdquo if I had not been proactivebull junk sites built on pligg scuttle defualt wordpress and bookmarking

540+ more

kmullett BIN2011 ORM

evil doers malcontents amp competitors

be on the look out for googlebowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett BIN2011 ORM

online reputation search

post discoverybull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

kmullett BIN2011 ORM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators- allintitle detect plagiarism- allintext find them all

kmullett BIN2011 ORM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett BIN2011 ORM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett BIN2011 ORM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett BIN2011 ORM

documentation is cheap

bull discoveredbull documentedbull trackedbull removed

kmullett BIN2011 ORM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett BIN2011 ORM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett BIN2011 ORM

removal

kmullett BIN2011 ORM

googlersquos game

bull google accounts mdash Me on the Web(if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett BIN2011 ORM

action jobs will change your name wonrsquot

job changesyou are likely to changejobs many times in yourlifetime however savefor a few reasonsyour name will not

free services comeand goown a domain

$10 year (do it)

kmullett BIN2011 ORM

action social media brandidentity checks

grab your brandidentity

kmullett BIN2011 ORM

action local listings for citations

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett BIN2011 ORM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett BIN2011 ORM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett BIN2011 ORM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett BIN2011 ORM

kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo

director of product development

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Is Your Online Reputation Crap Nonexistent or Under Control Kevin Mullett

Is Your Online Reputation Crap Nonexistent or Under Control Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

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