Is your brand sexy enough for social media?

*i.e. cool enough to impress friends with?

IS YOUR BRAND SEXY* ENOUGH FOR

SOCIAL MEDIA?

YOUR BRAND DOESN’T

HAVE TO BE SEXY, BUT

YOUR WEB MARKETING

SHOULD BE. A GOOD

MESSAGE SELLS.*

*However, if the product sucks, nothing else matters

500.000

*for Knorr’s Sidekicks,… not so sexy!

500.000

*for Knorr’s Sidekicks,… not so sexy!

+ 8.000 facebook friends

+ 8.000 facebook friends

HOW….?LIKEABLE CHARACTERS?

How can social media increaseyour business success?

*it humanizes you, your brand, and your products

STEP 1. GIVE YOUR COMPANY A FACE*

YES, BODY WASH FOR MEN

YES, BODY WASH FOR MEN

ANOTHER EXAMPLE:BLENDERS

ANOTHER EXAMPLE:BLENDERSCERTAINLY NOT A SEXY PRODUCT

117.000.000Total number of views for the ‘Will It Blend’ videos on YouTube,

starring Blendtec’s own CEO; Tom Dickson

http://www.wikipedia.org

700%% in sales increase over 4 years

ITS ALL ABOUT THE

MESSAGE

AND HOW YOU GET IT

ACROSS

ITS ALL ABOUT THE

MESSAGE

AND HOW YOU GET IT

ACROSS

STEP 2. ENGAGE

STEP 2. ENGAGE TALK

USE THE CHANNELS THAT YOURCUSTOMERS USE

The conversation prismby Brian Solis & JESS3

• Because its their trusted environment

• Be there, but don’t stalk

REACH OUT…

• Because its their trusted environment

• Be there, but don’t stalk

REACH OUT…

ABOVE ALL, LISTEN…

ABOVE ALL, LISTEN…

BE SMART. ENGAGING. SEXY. CLEVER. FUNNY.PROFESSIONAL.IMPORTANT INGREDIENTS ON SOCIAL MEDIA

BE SMART. ENGAGING. SEXY. CLEVER. FUNNY.PROFESSIONAL.IMPORTANT INGREDIENTS ON SOCIAL MEDIA

AND YOUR MESSAGE GETS ACROSS …

… BUT DON’T MAKE IT A ONE-WAY CONVERSATION

• voorbeeld

• voorbeeld

• voorbeeld

SOCIAL MEDIA FOR

BUSINESSIS ABOUT ESTABLISHING A

TWO-WAYINTERACTIONWITH THE CUSTOMER.MOREOVER IT IS ABOUT BEING PART OF THE

CUSTOMER’S NETWORK

SOCIAL MEDIA FOR

BUSINESSIS ABOUT ESTABLISHING A

TWO-WAYINTERACTIONWITH THE CUSTOMER.MOREOVER IT IS ABOUT BEING PART OF THE

CUSTOMER’S NETWORK

SOCIAL MEDIA FOR

BUSINESSIS ABOUT ESTABLISHING A

TWO-WAYINTERACTIONWITH THE CUSTOMER.MOREOVER IT IS ABOUT BEING PART OF THE

CUSTOMER’S NETWORK

SOCIAL MEDIA FOR

BUSINESSIS ABOUT ESTABLISHING A

TWO-WAYINTERACTIONWITH THE CUSTOMER.MOREOVER IT IS ABOUT BEING PART OF THE

CUSTOMER’S NETWORK

SOCIAL MEDIA FOR

BUSINESSIS ABOUT ESTABLISHING A

TWO-WAYINTERACTIONWITH THE CUSTOMER.MOREOVER IT IS ABOUT BEING PART OF THE

CUSTOMER’S NETWORK

c

The Microsoft Office Twitter page (with 26.500+ followers) uses a solid content plan:-They use real names and photos-They ask people to participate (e.g. by asking questions)-They show relevant content (e.g. reviews or product updates)-They give credit (i.e. thank your and so forth)-One tweet said that they love cupcakes (I’m only saying..)

KLM

KLM

KLM, Royal Dutch Airlines, are very communicative on

social media. Earlier in 2009 , KLM ‘s call centers were

exceptionally busy because of people requesting to

rebook their flights because of Icelandic volcanic ash

cancelling all flights. They were the first airliner to use

Twitter and Facebook to offer people an alternative

channel to rebook their flights.

STEP 3. BECOME FRIENDS

GET PEOPLE TO FOLLOW YOU:

GET PEOPLE TO FOLLOW YOU:

c

Heineken, the beer maker, has 700.000 fans on Facebook. They make excellent use of social media by sharing (reallyfunny) video’s, photos of events, sponsoring contests, and asking questions.

5.7 million

5.7 millionTotal number of followers President Obama has on Twitter

STEP 4. LEARN FROM YOUR NETWORK

WHO IS MY CUSTOMER?

The cake is a lieI love brand XYZ

WHO IS MY CUSTOMER?

The cake is a lieI love brand XYZ

YOU CAN MEASURE OR ANALYSE:

YOU CAN MEASURE OR ANALYSE:

YOU CAN MEASURE OR ANALYSE:

YOU CAN MEASURE OR ANALYSE:

YOU CAN MEASURE OR ANALYSE:

YOU CAN MEASURE OR ANALYSE:

YOU CAN MEASURE OR ANALYSE:

YOU CAN MEASURE OR ANALYSE:

Lets review:

Lets review:

Lets review:

Lets review:

Lets review:

Lets review:

Lets review:

Lets review:

Lets review:

Social Media is Marketing

Social Media isMarketing Sales

Social Media is

Marketing SalesService

Social Media is

Marketing SalesServiceRelationships

Social Media is

Marketing SalesServiceRelationshipsKnowledge

Social Media is

Marketing SalesServiceRelationshipsKnowledgeSexy

Social Media is

Marketing SalesServiceRelationshipsKnowledgeSexyNow

Social Media is

Marketing SalesServiceRelationshipsKnowledgeSexyNowStrategy

Social Media is

SalesServiceRelationshipsKnowledgeSexyNowStrategyYOU!

#1 rule:

#1 rule:

#1 rule:

Thank you!

robbert.faase@logica.com @rfaase slideshare.net/rfaase/

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