Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Courtesy of

http://www. ITMarketingGuide.com

“Is Your B2B Technology

Company Attracting the

Right Website Visitors?”

SPHomeRun.com

We’ll Look at

Eight Prerequisites

that a B2B

Technology Company

Must Satisfy

Sponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

To Consistently

Attract the Right

Decision Makers

to its Website

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Use the Right Words

in Your Website

Copywriting

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Focus On Building

a Blog With a

Large Stockpile

of Remarkable,

Educational Content

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

That Addresses

Problems and

Challenges Faced

by Your Ideal Buyers

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Be Careful About

Over-optimizing

Your Website

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Any Link-building

Programs or

Campaigns Need

to Be Very Carefully

Scrutinized

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

To Make Sure That…

The Intent Passes the

Google “Sniff” Test,

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

And You’re

Not Getting Very

Short-lived Gains at

the Expense of Long-

term Blacklisting

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Pick the Right

Social Media

Channels

to Engage In

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Twitter. Facebook.

LinkedIn. Google+.

YouTube. SlideShare.

Pinterest. Instagram.

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Don’t Overlook

the Critical Need for

Content Promotion

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.comSponsored by ITMarketingGuide.com

Some of Your Blog

Posts Will Make it

to Page 1 of Search

Engine Results Pages

on Their Own

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

But Most Need

a Second Chance

Strategy

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Re-Purpose

Blog Content

as Presentations

and Videos

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

To Give Your Content

a Second Chance

to Appear Where

Your Target Buyers

Are Searching,

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Take Each Blog Post

and Build a Skeletal

PowerPoint

Presentation

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Recognize that

PR Has Changed

Drastically

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

PR Experts

Now Need To

Make Sure That Their

News Releases Are

Properly Optimized

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

For Search Engines,

Social Media,

Calls to Action,

and Other Readers

Besides Journalists

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Host a Podcast

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Another Way

to Attract a Different

Kind of Decision

Maker to Their

Websites

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Build Your Own

Channel Program

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Conclude Every Piece

of Content with a

Simple, Relevant

Call to Action

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Which Marketing

Tactics Have You

Found To Be Most

Effective

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

at Turning Strangers

Into Website Visitors?

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Let Us Know Your Thoughts

in the Comments Section

Below

Sponsored by ITMarketingGuide.com

SPHomeRun.com

IT Channel Inbound Marketing

Planning Guide

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