Is Link Building Sabotaging your Search Rankings? - slides
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#123webinar | @webmarketing123
Is Link Building Sabotaging Your
Search Rankings?
Tuesday, April 15th 20141PM ET/ 10AM PT
#123webinar | @webmarketing123
1. Who’s the presenter?
2. Can I ask questions?
3. Can I have a copy of the slides?
Tweet @webmarketing123 or use #123webinar.
Yes! Email results@webmarketing123.com.
4. How do I get a live site analysis?
Chat us your website and top 2 keywords.
#123webinar | @webmarketing123 3\
Our agency builds cutting-edge digital demand gen strategies.
Search Engine Optimization
Website Redesign
Paid Search & Display
Content Creation
Top 500 Fastest
Growing Private
US Companies.
#123webinar | @webmarketing123
1 Is Link Building Dead?Inside the Link Building Debate
2 The New SEO BlueprintActionable Tips to Secure Your Search Rankings
3 Bounce Back from a Google PenaltyEssential Steps to Recovery
4 Live Site AnalysesGet a 2nd Opinion on Digital Marketing Strategy
On the Agenda
#123webinar | @webmarketing123
/ Is Link Building Dead?
There are 300M+ results for “Is Link Building Dead?”
Yes, link building is dead.
Viva link building!
Focus on content & links will come
naturally.
#123webinar | @webmarketing123 6
So, is link building dead?
#123webinar | @webmarketing123
/ Is Link Building Dead?
No. Links still matter.
But, the rules have changed.
#123webinar | @webmarketing123
April ‘12Penguin Update
May ‘13Penguin 2.0
/ Is Link Building Dead?
Feb. ‘14Link Removal Test
Jan. ‘14
Uptick in Manual Link Penalty Announcements
LINKS
Jan. ‘14
“Stick a Fork in it, Guest Blogging is Done.”- Matt Cutts
The evolution of link building.
#123webinar | @webmarketing123
Chasing after as many as links as
possible, relevant or not!
Building a relevant diverse link portfolio with:
- Quality content & Syndication Plan
- Business Listings
- Partnerships (Distributors & Sister Sites)
- Social Media (G+ Profile Link)
Quality
Link building then. Link building now.
/ Is Link Building Dead?
#123webinar | @webmarketing123
1 Is Link Building Dead?Inside the Link Building Debate
2 The New SEO BlueprintActionable Tips to Secure Your Search Rankings
3 Bounce Back from a Google PenaltyEssential Steps to Recovery
4 Live Site AnalysesGet a 2nd Opinion on Digital Marketing Strategy
On the Agenda
#123webinar | @webmarketing123
#123webinar | @webmarketing123
Today’s Ranking Match:
13 years in business 4 years in business
120 employees 18 employees
$180M Revenue $4.7M Revenue
Google search “online dating”
/ New SEO Blueprint
VS.
#123webinar | @webmarketing123
/ New SEO Blueprint
On-page optimization (Results listing)
#123webinar | @webmarketing123
On-page optimization (Website Copy)
/ New SEO Blueprint
#123webinar | @webmarketing123
/ New SEO Blueprint
Don’t ditch links for content alone.
Example eHarmony Anchor Text
#123webinar | @webmarketing123
/ New SEO Blueprint
Don’t ditch links for content alone.
Example OkCupid Anchor Text
#123webinar | @webmarketing123 #123webinar | @webmarketing123
What types of links are they doing?!?!
Blogs: http://larry-bernard.blogspot.com/
Huffington Post: http://www.huffingtonpost.com/2012/02/06/online-dating-common-couples-meet_n_1257243.html
Hubpages: http://hubpages.com/hub/How-to-Find-a-Date-Online
#123webinar | @webmarketing123
/ New SEO Blueprint
Reminder: Don’t ditch links for content alone.
Example
#123webinar | @webmarketing123 19
Higher
CTR
15-20%
Maybe 6-7%
#123webinar | @webmarketing123
Who are your competitors?
• Top online competitors
• A couple of keywords you want to rank for
• Your top online digital challenges
#123webinar | @webmarketing123
/ New SEO Blueprint
“At its best, good link
building is indistinguishable
from good marketing.”
Cyrus ShepardContent Marketer, Moz
Keep building links. It’s an essential part of content marketing for SEO.
Final Verdict
#123webinar | @webmarketing123
1 Is Link Building Dead?Inside the Link Building Debate
2 The New SEO Blueprint Actionable Tips to Secure Your Search Rankings
3 Bounce Back from a Google PenaltyEssential Steps to Recovery
4 Live Site AnalysesGet a 2nd Opinion on Digital Marketing Strategy
On the Agenda
#123webinar | @webmarketing123
So, you’ve been hit by a Google Penalty.
Don’t panic & don’t rush!
/ Steps to Penalty Recovery
#123webinar | @webmarketing123
First, identify the penalty.
Manual Penalty Algorithmic Penalty
Message from Google in Webmaster Tools account.
Does drop in organic traffic coincide with algorithm updates?
Moz’s Google Algorithm Change History is a great resource.
Source: Search Engine Watch; Google Unnatural Links Manual Penalty: A Recovery Guide
/ Steps to Penalty Recovery
#123webinar | @webmarketing123
Launch your manual penalty game plan.
/ Steps to Penalty Recovery
2
3
Get a list of your inbound links from Google Webmaster Tools.
Ask the link source to remove the link.
Use the Google disavow tool on all bad links.
Conduct a link profile audit to identify bad links.
1
4
Resubmit your site for Google reconsideration.5
#123webinar | @webmarketing123
Launch your manual penalty game plan.
/ Steps to Penalty Recovery
2
3
Get a list of your inbound links from Google Webmaster Tools.
Ask the link source to remove the link.
Use the Google disavow tool on all bad links.
Conduct a link profile audit to identify bad links.
1
4
Resubmit your site for Google reconsideration.5
#123webinar | @webmarketing123
Launch your manual penalty game plan.
/ Steps to Penalty Recovery
2
3
Get a list of your inbound links from Google Webmaster Tools.
Ask the link source to remove the link.
Use the Google disavow tool on all bad links.
Conduct a link profile audit to identify bad links.
1
4
Resubmit your site for Google reconsideration.5
#123webinar | @webmarketing123 28
Get a 2nd opinion on your link building strategy.
Sign up for a free consultation!
Live Site Analysis Up Next!
Let’s Talk! Mike Turner, Director of Business Development
e: results@webmarketing123.com t: 800. 619. 1570
Source: Synecore, “10 Examples of Amazing Responsive Design”
#123webinar | @webmarketing123
1 Is Link Building Dead?Inside the Link Building Debate
2 The New SEO BlueprintActionable Tips to Secure Your Search Rankings
3 Bounce Back from a Google PenaltyEssential Steps to Recovery
4 Live Site AnalysesGet a 2nd Opinion on Digital Marketing Strategy
On the Agenda
#123webinar | @webmarketing123
LIVE SITE ANALYSES
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