Is Facebook Newsfeed the new "Prime Time"?

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Is Facebook Newsfeed the new "Prime Time"? Anna Karakatsani, the Country Manager of ThinkDigital in Greece, Cyprus & Albania, addressed this question during her presentation at the Social Media Conference '14 in Athens, Greece, on April 7.

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IS FACEBOOK NEWSFEED THE NEW PRIME TIME?

1.2b

from “How Are You”

…to “Where Are You”

Is facebookNewsfeed the New Prime Time?

Let me think about it…

Digital Advertising: 47,5% of total spending expected this year

Every day, more time is spent on Facebook than anywhere else online

0

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Facebook YouTube Yahoo! Google Pinterest Instagram Twitter Microsoft

Ave

rage

Dai

ly M

inu

tes

Desktop Time Spent

Source: comScore Key Measure, US Desktop, April 2013

18%of all time spent on the desktop

Internet every day

Facebook is

14 x dailyAn average user is checking

Facebook mobile app

Raport IDC Always Connected, marzec 2013 r.

Did you know you can reach

~ 2,5 M peopleeveryday?

it’s complicated…

You live in interesting

times…

Mad Men's Ken Cosgrove and Harry Crane stumble upon a MacBook Pro about 40 years before its time.

If Prime Time

is like a date

Newsfeed is like knowing

where he hangs out

Time has not the same meaning any more

Call Us!

Thank You.annak@thinkdigital.net

Anna KarakatsaniCountry Manager GR, CY, AL

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