Irene Arin - Portfolio for Hogeschool Utrecht

aboutme

Irene Arin

Tolosa (Basque Country)

AudiovisualCommunication (HUHEZI)

Copy-Tec (2014-...)· Graphic Design· Branding· Printery

HOBBIES

PROFILE

DIY photography fashion travelling

Hello! My name is Irene Arin, I am 20, and I am studying Audiovisual Communication. I live in a village called Tolosa, at about 30 minutes from San Sebastian.

Due to my studies, I have always had in my mind that I wanted to study something related to audiovisuals (photography, graphic design, vi-deo-editing, journalism, advertising ...) although I first had the idea to study engineering (because sciences are exact, and I have always thought it was the more secure way for a succesful work.. I guess) But creating work from a hobbie is much more interesting for me, and DREAMS DON’T WORK UNLESS YOU DO.

In addition, I have put into practice the desire to share my skills and hobbies, and so I created my own webpage, in which I reflect my entire personality. I have learned a lot on my own about web-design!

But this last year, my interest within advertising and branding has increased. My aim for the future is to improve my skills to help people to connect and communicate effectively by adapted identity designs.

ATTRIBUTES:

··· Dynamic and joyful girl ··· Open-minded··· Self-taught person··· Non-stop learning··· Good in group dynamics··· Creative··· Multiplatform control

LANGUAGES:

··· Basque: Native··· Spanish: Native··· English: B2 level I’ve been twice in the United States for two months, living with natives.

LANGUAGES:

··· Basque: Native··· Spanish: Native··· English: B2 level I’ve been twice in the United States for two months, living with natives.

personal brandWhen I started to work, I felt the necessity to have a brand, an image according to my identity. That’s why I designed my own logo and reunited every way to contact with me, and so I created some bussines cards.

personal brand

I started working on my blog 3 years ago. I have been constant-ly renewing it; the more I learned, the more it suited. It is the best tool I have had to learn by doing. The design is based in a very sim-ple and elegant template . Every design included shows coherency.It is divided in different catego-ries , so the viewer isn’t forced to see everything; only what they are interested in. The aim of the clear design is having facilities to navigate throughout the site.

personal web design

RESPONSIVE DESIGN IS INDISPENSABLE,

OF COURSE.

professional works

agustinenea

professional worksImanol is a clear man, he knows what he wants. He is very dedicated within his job, and he has carried on his bus-siness step by step, with his team’s help: the restaurant of his dreams.Agustin-Enea was at first a very small snack-bar: they used to serve coffees, drinks, and tapas. But with the passage of time, they moved to a bigger place, where they built a big restaurant. Ima-nol was the same as before, also the res-taurant team ; but Agustin-Enea wasn’t. That’s why we started to work on a new corporative image: more actual, more appropiate. From them, and for them. We tried to find THAT ESSENCE that was (still) alive. And we showed it out.

agustinenea

Kango it’s a group which offers trips to England in sum-mer, for youngs between 12 to 18. The aim of the programs is to learn English. For its promotion, we have created an attractive image: blue, white and red, as the english flag. Moreover, it looks funny for youngs and elegant (and enou-gh serious for people who will take care of their children) for parents. Material for merchandisign was designed for the students to use it in their trip abroad.

MERCHANDISING

https://youtu.be/pQg4UmWInaY

Voll Damm it’s a beer brand from Barcelona. Their aim was to promote their products on TV and social networks. We took advantage of the emision month: Voll Damm is Märzen-bier type of beer, because the product was always made in that time of year (in March). We created an special edition of the beer, so we could conmemorate their 50 years producing beer. We filmed an spot, and we shared it in many social networks. We made it all with their usual stethic: dark colors. Taking into acount the target was very important for this work: we made it for intense people; as intense as this beer.

Voll Damm it’s a beer brand from Barcelona. Their aim was to promote their products on TV and social networks. We took advantage of the emision month: Voll Damm is Märzen-bier type of beer, because the product was always made in that time of year (in March). We created an special edition of the beer, so we could conmemorate their 50 years producing beer. We filmed an spot, and we shared it in many social networks. We made it all with their usual stethic: dark colors. Taking into acount the target was very important for this work: we made it for intense people; as intense as this beer.

Ana is fashion blogger. Her favourite words are simple and comfy, and her favou-rites colour are white, grey & black. She does know it: LESS IS MORE. Her profession started first as a hobbie; now, it has be-come her lifestyle. As well, she started on her blog and in social networks. Now, she also works apart from the digital world.It is obvious that the appea-rance is essential in her routine, that’s why we wor-ked on her image, accor-ding to her identity: sweet and pure, without forget-ting her wild side. Single Closet matches with her attitude. And now, Single Closet matches with her presence too.

Egoki means well-adapted, com-fortable. And that’s how the cus-tomer has to feel in a restaurant. Egoki is located in the centre of Tolosa, and is very famous among its inhabitants. It is almost 20 years since they first started offering basque traditional gastronomy, ma-king their constumers enjoy the ex-perience. Being so, this team’s me-mebers do realize that as happens with cuisine, brands also need to be renewed and adapted with the time. They thought that it was time to make a new appearence of them, a new look. With this new image, their aim was to feel more comfor-table with their identity, and more adapted to nowadays. More Egoki.

Motivational letterDear Sirs, Madams:

I felt so motivated when I realized that I had a opportunity to apply for a Concept Design Specialization program in front of my eyes.

As I told before, I consider myself a person who can learn a lot on her own; and that’s what I have done with many aspects of Audiovisual Communication. Although I receive lots of lessons at University, I think that it is a very wide concept, and I am affir-ming it at work (I’m nowadays working on my family bussiness: a graphic design studio & printery). Thanks to this particular experience that I am going through working in a real business in the mornings, I was able to perceive that I would like to de-velop my career in this area. Honestly, I hold especial interest in concept design and digital design.

Moreover, I do believe in diversity: in people, in art, and in com-munication; I know that those aspects aren’t threated in the same way here and abroad. I consider advertising a way to con-nect those three “pieces”: a way to get in touch with people with art as a tool, to communicate.

After careful overview of the studies program you are offering, I believe that the content suits with my intentions, and therefore I would like to get an opportunity to attend this program. In ad-dition, I think that knowledge gained there would be very useful to apply in my actual work.

At the end, I would like to express that I am determined to make the most of this opportunity. I believe that being a student in your department would not only empower my career develop-ment, but would give me the framework to utilize my full poten-tials.

I am very grateful for considering my application and I look forward to a farovable reply.

Sincerely,

irene

irenearin2@gmail.com

@hankazgora

www.hankazgora.com