IPM | Expa supporting our Business Model
Post on 16-Jul-2015
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DAY 7EXPA supporting the
BM - workshop
UNDERSTANDING+THE+CUSTOMER+FLOW+1+ 2+ 3+ 4+
Jonny%has%no%clue%about%AIESEC%and%its%value%
proposi9on.%
Jonny%is%aware%of%the%organiza9on’s%value%proposi9on%and%signs%up%to%the%OP%through%
our%Website%
Jonny%fills%the%profile%and%starts%browsing%opportuni9es%
Jonny%found%his%internship,%had%his%first%contact%with%AIESEC%members,%clear%expecta9ons%and%is%matched%to%the%opportunity.%
Jonny%starts%his%prepara9on,%supported%
by%AIESEC,%for%the%upcoming%experience.%
Jonny%completed%his%experience%and%went%through%a%leadership%development%journey%
Jonny%finished%his%experience,%is%aware%of%the%development%he%
went%through.%
Jonny%is%connected%with%other%people%all%over%the%world%who%went%through%similar%experiences,%and%
is%determined%in%con9nuing%his%journey%of%
personal%and%professional%growth.%
signed-up matched completed
FINANCIAL MODELS USER EXPERIENCE Clear%financial%models%and%revenue%streams,%clearly%
connected%with%value%delivery.%Customers%are%clearly%guided%through%the%flow,%with%a%seamless%connec9on%between%virtual%and%physical%XP%
ATTRACTION CONSIDERATION VALUE DELIVERY COMMUNITY
Effort of members
Sign up Applied Matched Realized Completed
Effort of members
Sign up Applied Matched Realized Completed
How doesEXPA support this?
From Sign up to Apply• Basically the OP itself
• OP filters • EP manager contact displayed
• One click application (if payment is not set at apply) • Favourite button • Guidelines for opportunity marketing
• Matchability • Design improvements • Make it possible for EPs to contact the TN managers with their questions (ex.: FAQs) • Guide the EP through the process (system messages, explanation of the whole flow, what AIESEC
can/can’t offer etc) • Publicly sharable opportunity link (without even signing up)
From Apply to Match• CRM
• “Shortlisting” page
– Shows the number of applicants
– Shows other TNs the person applied for
– Candidates can be filtered
• Possibility to match with few clicks without e-mails
• Notifications
• Live AFT • Matchability • Improve People, Opportunities and Organizations CRM • Improve Shortlisting page
our new customer flows
Were designed to be fast &
open– don’t slow it down with restricting,
controlling or closing down
What is holding your entity back from fully using it?
Is it emotional or rational?
What can me and my MC do about it?
Little guide to handle “freak out” moments?
If something id not working it is always for a reason 80% of daily tickets we get are not bugs
• there are currently no bugs affecting exchange and the ones that are there
Biggest “mystery” is the matching ping pong To almost all problems there is a solution in the FAQs or videos
What are going to be the “middle run” effects on
my entity if we don’t use the system?
What is the effects on the network if my entity is
not using the system?
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