Transcript
GALAXY Tab VS iPad
In the beginning, there was TV...
... then internet came along
And now we have …
Tablet = comfortable computing
He is ……….Innovator
what can you do with a
tablet ?
We are climb
PLC curve
Apple
Apple
Products
Products
Apple
AppleLocation : Cupertino
AppleDistribution structure
Location: Dallas, Texas
Empire towerLocation:
Dallas, Texas
Distribution
ApplePerformance and
Strategy
Apple
9.7 in+ =
Apple
Apple
7 in
10.1 in
Apple
COMMITTED BUYER
LIKE THE BRAND
SATISFIED BUYER
SATISFIED/HABITUAL BUYER
SWITCHERS/PRICE SENSITIVE
Apple
MARCH2010
SEP2010
MARCH2011
3M
6M
12M
9M
15M
Apple
Apple
1 day 70 days
300,000 1,000,000
iPad
Apple
1 day 70 days
300,000 1,000,000
iPad other
95%iPad other
98%
iPad
Apple
MARCH2010
SEP2010
MARCH2011
3M
6M
12M
9M
15M
Apple
MARCH2010
SEP2010
MARCH2011
3M
6M
12M
9M
15M
iPad
androide
others
1 month 3 months
3,000 30,000
66%
Galaxy tab
28%
iPadiPadGalaxy tab
Androide
iPad
others52%36%
Apple
Round one
Apple
MARCH2010
SEP2010
MARCH2011
3M
6M
12M
9M
15M
Space revealfor tab 10.1
Apple
iPad 2
Apple
iPad 2499 $
Tab 10.1
price
Apple
Apple
MARCH2010
SEP2010
MARCH2011
3M
6M
12M
9M
15M
Space revealfor tab 10.1
Apple
Apple
You are coppycat
Apple
MARCH2010
SEP2010
MARCH2011
3M
6M
12M
9M
15M
Space revealfor tab 10.1
Apple
First week 3 months
1,00,000 14,000,000
300,000In thailand
Apple
First week 3 months
1,00,000 14,000,000
95% 98%
iPad
iPad
androide
others
iPad
Androide
others68%
Galaxy tab
21%57%26%
iPadGalaxy tab
MARCH2010
SEP2010
MARCH2011
68%21%
98%57%26%
iPadGalaxy tab
36% 52%
66%28%95%
98%
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