IoT and applied Social Capital Theory

IoT  and  applied    Social  Capital  Theory  T h e   e x a m p l e   o f   L i v i n g   B r i d g e s   P l a n e t  

Willi  Schroll,  strategiclabs  Berlin  –  #IoTweek  –  IoT  Week  –  London  18th  June  2014  –  track:  Society  

What  is  foresight?  

Foresight:  A  Birds  eye‘s  view  –  zoom  in  &  out  

Tracking  all  STEEP  sectors  ...  

IntersecQons  &  interferences  growing  massively  

Foresight  

Technology  Society  

InnovaQon  

Change   TransformaQon  

Foresight  –  Emerging  Technologies  

Technology  Society  

TransformaQon  

...  and  Emerging  Cultures  

conflict  zone  

evoluQon  zone   entangled  systems  

I.  Foresight  perspec:ve  on  IoT  and  related  drivers  

Sources: http://www.computerweekly.com/news/2240212466/Google-bets-on-internet-of-things-with-Nest-acquistion – http://time.com/37842/facebook-oculus-rift/  

2014  

January   February   March  

$ 3.2 billion  

$ 2 billion  

First  big  acquisi:ons  in  the  new  tech  wave  

Measurable  acquisi:on  ac:vi:es    

Source: http://iotpedia.com/2014/01/28/latest-acquisitions-from-the-internet-of-things-space/ (January 2014)  

Technology  

Society  

Economy  

Table  of  content  (1)  

Analysis  of  technological  key  trends  and  innovaQon  fields  

Analysis  of  social  drivers,  life-­‐  and  workstyle  trends  

„Weak  signal“  cases  of  today  –  to  anQcipate  a  scenario  of  CONNECTED  MARKETS  2025  

Table  of  content  (2)  

CONNECTED  BUSINESS  2025  transformaQonal  drivers,  key  concepts  and  mindsets,  impact  compass  for  econo-­‐mical  branches  

CONNECTED  LIVING  2025  –scenario  story,  radical  change,  societal  and  poliQcal  impact  

The  following  selected  „weak  signal“  examples  of  today  anQcipate  some  

aspects  of    Connected  Markets  in  2025    

Tesco  –  Online  pickup  at  local  retailer  –  p.34  

Fitbit  FlexTM  –  The  moQvaQon  coach  on  your  handlebars  –  p.36  

Wi-­‐Fi  Bulb  –  The  remote-­‐controlled  lightbulb  –  p.38  

Zookal  –  Flying  textbooks  –  p.40  

Double  –  Omnipresence  for  all  –  p.42  

MeMobility  –  En  route  to  a  seamless  transport  service  –  p.44  

(1)  Echelon  –  Intelligent  streetlighQng  in  500  towns    (2)  Big  Belly  Solar  –  The  solar-­‐powered  compacQng  rubbish  bin    p.46  

Baxter  –  The  intelligent  manufacturing  robot  –  p.48  

Bitponics  –    The  gardener  in  the  Cloud  –  p.50  

III.  Challenges  

Challenges  Technological  challenges  

III.  Challenges  

dynaxity  realQme  

regulaQons  

complexity  

standards  

safety  &  security  

really  big  data  

Image  source:  hgp://makerswarm.com/    

With  a  broader  definiQon  of  „connectedness“  the  volume  of  objects  might  exceed  even  the  trillion  in  2025.  

1  trillion  connected  things?  

Example:  The  „Cogni:ve  cams“  assump:on  

SoK  connec:vity  Cheap  „cogniQve  cams“  recognize  and  track  objects  and  states  

Collage;  image  source:  hgp://en.wikipedia.org/wiki/File:DeskUnion_Coworking_Glasgow.jpg    (2014-­‐04-­‐12)  

III.  Challenges  

Challenges  Examples  with  a  social  context  

Security  at  home  

Source:  hgp://www.laQmes.com/business/technology/la-­‐fi-­‐tn-­‐refrigerator-­‐hacked-­‐internet-­‐of-­‐things-­‐cyber-­‐agack-­‐20140116,0,5757808.story  

Infrastructural  security  

Source:  hgp://www.wired.com/2013/07/securing-­‐the-­‐internet-­‐of-­‐things/    –  Image  source:    hgp://it.wikipedia.org/wiki/HAL_9000    

“The   Call   to   Ac7on:   The   Internet   of  Things   is   s7ll   in   its   infancy   and   the  security   community   has   a   chance   to  build   in   new   approaches   to   security   if  we  get  started  now  ...”                                  Bruce  Sterling  

Job  market  

Source:  hgp://www.salon.com/2014/01/17/robots_are_stealing_your_job_how_technology_threatens_to_wipe_out_the_middle_class/  

Business  model  challenge  

Sources:  The  Zero  Marginal  Cost  Society:  The  Internet  of  Things,  the  CollaboraQve  Commons,  and  the  Eclipse  of  Capitalism:  Jeremy  Rioin  hgp://www.amazon.com/Zero-­‐Marginal-­‐Cost-­‐Society-­‐CollaboraQve/dp/1137278463/    –    the  quote  is  from:  The  Internet  of  Things:  Monopoly  Capitalism  vs.  CollaboraQve  Commons  |  Jeremy  Rioin    hgp://www.huffingtonpost.com/jeremy-­‐rioin/internet-­‐of-­‐things_b_5104072.html    

„In  this  new  world,    social  capital  is  as  important  as  financial  capital,    access  trumps  ownership,  sustainability  supersedes  consumerism,    coopera7on  ousts  compe77on“  Jeremy  Rioin  

System  challenge?  

Sources:  How  the  "Internet  of  Things"  is  killing  capitalism  hgp://www.youtube.com/watch?v=0_fq2Y8TfRg  

Jeremy  Rioin  on  YouTube:  How  the  "Internet  of  Things"  is  killing  capitalism    

Power  shiK  to  machines?  

The  power  shiw  to  algorithms  and  machines  might  result  even  in  new  unknown  risk  types.    

Image  source:  hgp://en.wikipedia.org/wiki/File:EEG_Recording_Cap.jpg    

III.  Challenges  

Challenges  =  also  a  new  opportunity,    

a  new  market  in  IoT  

III.  Challenges  Collabora:ve  economy  +  IoT  

III.  Challenges  Smart  green  economy  +  IoT  

•     

beyond  lew  and  right  

Maker  culture,  crowdfunding  &  open  innova:on  

III.  Challenges  Development  has  to  take  into  account  ...  the  user  

We  already  know!  

III.  Challenges  Inconvenient  truth:  Development  &  design  

have  to  be    socio-­‐centric    

from  the  very  beginning    –  think  of  defini7on  of      

iot/„things“  

II.  IoT  and  the    

„Power  of  Social“    

Social  Capital  Theory*  =  

One  perfect  example  for  the    power  of  applied  social  capital  persepc:ve  

(it  works)  

*according  to  sociologist  Robert  Putnam    

Living  Bridges  Planet    is  an    

acQon  and  learning  plazorm  

Bert-Ola Bergstrand

•   Started  March  2012  •   Network  of  networks  •   About  50  events  •   6.800+  members  •   Sustainability  +  supporQveness  •   CreaQng  social  capital,  visibility  

Thesis  I:  Most  of  IoT  has  as  much  to  do  with  social  relaQonships  as  it  does  with  technology  

We    should  start  to  see  with  both  eyes  at  once!  

Thesis  II:  Socio-­‐centric  analysis  complemenQng  the  user-­‐centric  standards  

Thesis  III:  Network  theory  and  Social  Capital  theory  are  essenQal  perspecQves  to  build  a  framework  for  iot  development/UXD  

visibility  

connec:on  flow  

apprecia:on  

inspira:on  

value  flow  

mo:va:on  

belonging  

fun  

trust     support  

flow  

RecommendaQon:  IntegraQng    Social  Capital  pespecQve  into  

user  research  and  development  of  IoT  products  &  

services  

knowledge  flow  aYen:on  

beyond  lew  and  right  

Contact    Willi  Schroll  hgp://about.me/wschroll    hgp://strategiclabs.de  hgp://socialforesight.net    schroll  [at]  strategiclabs.de  

(hgp://livingbridgesplanet.wordpress.com)  

Download  „Connected  Reality  2025“    English  and  German,  two  opQonal  formats.  

English  version  –  DIN  A4  upright:  hgp://de.slideshare.net/Z_punkt/z-­‐punkt-­‐studyconnectedreality2025englsingle    More  versions:    hgp://www.z-­‐punkt.de/connected-­‐reality2025-­‐en.html        

Sources  Pleases  find  the  sources,  including  images  sources,  in  the  study  menQoned  above  (free  pdf  download)  

18th  June  2014  –  Track:  Society  –  2pm-­‐5:30pm  

Bridging  the  World  -­‐  Learning  by  Connec:ng  

IoT  and  applied  Social  Capital  Theory  –  the  example  of  Living  Bridges  Planet  

Willi  Schroll,  strategiclabs,  Eric  Lynn,  cultureQs  (Living  Bridges  Planet  Community)    

Barriers  in  Home  Automa:on  and  how  to  un-­‐stuck  (Impulse  from  Jürgen  Wege,  AALIOT)    

Panel    

IoTPeople  –  The  community  to  connect  technological  and  social  innovators  -­‐  Kim  Balle,  Ina  Lauth  et  al.  -­‐  IoTPeople  Community  

IoT  and  rela:onship  dynamics  (Jolocom)  –  Vision  and  status  of  Jolocom  sowware  development  –-­‐  Joachim  Lohkamp,  founder  Jolocom,  ChrisQan  Hildebrand,  partner