Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers

Inventing the FutureHow to Create a Brand-Specific, Future-Focused Innovation Portfolio

The Falling is Sky

Cecily SommersFounder & President

The Push Institute

www.pushthefuture.org

s T A M PO U

T S H O R T

S I G H T E D N E S S

“The to plant

a tree was ago.”best time20 years

Chinese Proverb

PURPOSE POTENTIALS

INNOVATIONOPPORTUNITYINNOVATION

OPPORTUNITY

CLIENTS:

THE BUSINESS OF BUSINESS

IS TO INVENT THE FUTURE

1. Resources

2.Technology

3.Population

Human society is shaped by three constant forces:

technologytechnology

resourcesresources

populationpopulation

law marketssociety

Limbic System

Brainstem

Left Hemisphere

Language

Right Hemisphere

Imagery

Motivation & Emotion

Autonomic System: Pain, Arousal

◦ Earth

◦ Ocean

◦ Space

◦ Climate

◦ Energy

◦ Water

◦ Land

◦ Food

◦ Sun

◦ Animals

◦ Habitat

◦ Minerals

◦ Forest

ResourcesFour Forces

law

resourcesresources

markets

food energy water

ISSUES

TRENDS

INTEGRATION

◦ Genetics

◦ Robotics

◦ Information

◦ Nanotechnology

◦ Health care

◦ Education

◦ Collaboration

◦ Virtual reality

◦ Games

◦ Telephony

◦ Manufacturing

◦ Infrastructure

TechnologyFour Forces

law markets

health energy

communications

technologytechnology

roboticsinfrastructur

e

◦ 6.1 B in 2000

◦ 9B in 2050

◦ Developing ++

◦ Industrial ---

◦ Immigration

◦ Multi-cultural

◦ Multi-lingual

◦ Nationalism

◦ Conflict

◦ Capital formation

DemographicsFour Forces

law markets

migrati

onlaborlabor

youth

populationpopulation

mortality

mortalitymulti-ethnicmulti-ethnic

◦ Tribalism

◦ Market drivers

◦ Values

◦ Interests

◦ Beliefs

◦ Onlinecommunities

◦ Personalization

◦ Polarization

Social OrganizationFour Forces

CONTENT

CONVERSATION

Movement

Everywhere

Online Tools

TV

Personalization

Mobile

WEB 2.5

Unidirectional

Limited media

Static images, information

WEB 1.5

law

technologytechnology

resourcesresources

populationpopulation

markets

law

technologytechnology

resourcesresources

populationpopulation

marketsYOU

PUSH THE FUTURE2 LEGS OF STRATEGY

THE INNOVATION LABORATORY

◦ Business need◦ Futures research◦ Brand experience◦ New technologies◦ Scenario

development◦ Outside experts◦ Experiential

exploration◦ “Like That”◦ “Fill the Box”◦ Having it all◦ “Duh!,” “Love it!”,

High Risk/Reward◦ Chunking it down◦ First Movable Piece◦ Deliverables,

resource requests, Q-2-Q

THE NEW I.P.

INNOVATION PORTFOLIO

BEST QUESTIONS

• What territory do/can you own?• Is the vision clear?• Is the need clear?• What role will you play in that picture?• Do you have a next movable piece?• What’s the business model?

BEST QUESTIONS

• Will you have to invent resources, business models to deliver?

• Who/what are your “Like That”s?• Who do you have to know?• Why would they care?

s T A M PO U

T S H O R T

S I G H T E D N E S S

csommers@pushthefuture.orgwww.pushthefuture.org

THANK

YOU!