Transcript
Cover
Bringing Foresight
AdemonstrationofhowIntSightmonitorsachemicalcompany’skeyconcerns
Businessquestionsofconcern(chemicalindustryclient)
1. Whataretheimplicationsofthebiodegradabilityissuetothechemicalindustry?
2. Whataretherealrisksposedbybiodegradabilityconcernstothechemicalsmarket?Example:whichsectorsarehit7irst?
3. WhataretheprospectsandimplicationsifAEEA*wastotallybanned?
*Aminoethylethanolamine–usedinshampoos,textilesoftenersandchelatingagents
Marketvalueofbiodegradablechemicalproducts(snapshotview)
Product/Service* MarketValue(€) Source
Bio‐farming(plant‐basedpharmaceuticals/nutraceuticals)
$67billion(by2010) AmericanSocietyofAgriculturalEngineers(Sept,2002)
Bio‐pharmaceuticals $550billion(by2009) HongKongTradeDevelopmentCouncil(Sept,2009)
Bioplastics Over$5billion(by2018)
WorldBioplasticsIndustry(Nov,2009)
TOTALestimatedmarketvalue
$622billion
*Productsbiodegradenaturally
Intsight’sMethodology
Understanding the Issue of Concern
(ARQ)
Signpost / Indicator Development
Keyword and Search Strategy Development
Information Research and Analysis
Information Organization and
Discovery
Information Sensemaking and
Structuring
Issues Monitoring and Trending
Hypothesis (re)Framing and (new) Issues Identification
EnvironmentalScanning&AnalysisSystem
(ESASTM)
Addressingbusinessquestion(BQ)1:
Implicationsofthebiodegradabilityissuetothechemicalindustry
BQ1:Implicationsofbiodegradabilityissuetothechemicalindustry
Problem broken down into three issues of concern oriented by
stakeholder actions and opinion
1. WhataretheCorporateActionstowardenvironmentalandsocialsustainabilityofchemicalproducts?
2. WhataretheNGOActionstowardbiodegradabilityofchemicalproducts?
3. WhataretheRegulatorActionstowardbiodegradabilityofchemicalproducts?
Whatarebusinessesdoing?
Thesameprocessisconductedfortheothertwostakeholders:NGOsandRegulators
Informationsources:1.Robottrawlers2.Proprietarydatabases3.HUMINT(IntSightersnetworkandscoutsontheground)
Foreachissueofconcern,indicatorsaredevelopedtoinformthekeywordandsearchstrategy
development
Understandingcorporateactions
• Basedontheinformationscanforthepast2years,IntSightidenticiesthefollowingthemesandrelationships:
– Marketdemandforbiodegradability• Example:ICISChemical‐BusinessArticle(“Bio‐basedandplasticsgainingdemand”)
– Competitionlandscapeforbiodegradability• Examples:ENPNewswireArticle(“Cytecrollsoutnewenvironmentallyfriendlyproducts”)
• JapanChemicalWebArticle(“Korea’sKolondevelopszincpyrithionecompositematerialforshampooandanticorrosionandantifungalagents”)
– Retailersideenforcementofbiodegradability– Patentapplicationsforbiodegradableprocessesorproducts– Chemicalsindustrylobbyingforbiodegradability– Corporatesocialresponsibility
Thesameprocessisconductedfortheothertwostakeholders:NGOsandRegulators
Processforunderstandingcorporateactions
ValueOutcome:• Informstheclient’sstrategiestowardbiodegradabilityvis‐à‐visthecurrentcompetitionandmarketlandscape
Processforanalyzingcorporateactions
Keyincidents(whiteboxes):Similarincidentsoccurringacrossdifferentcontextscanbedetectedasatrendforattention
ValueOutcome:1. Overviewofcompetitionandmarketlandscape:assessmentofkeydriversto
monitorwithstrategyrecommendations2. Thesameframeworkcanbeusedtoprioritizescenariosandstressteststrategies
toinformtheclient’sR&Dandmarketingfocusandbudget
Thesameprocessisconductedfortheothertwostakeholders:NGOsandRegulators
Addressingbusinessquestion(BQ)2:
Whichsectorsarebeinghitcirstbybiodegradabilityconcerns?
BQ2:Whichsectorsarehit7irst?
• Usingthevisualanalytictools,weanalysedallrelevantinformation(30+articles)pertainingto“Biodegradability”and“IndustrialChemicals”andcilteredthemby“ProductApplications”
• InitialResults– MostofthediscussionsrevolvedaroundInsecticide(40%),Pesticide(31%),
andFungicide(14%)– Collectively,thefollowingproductsoccupytheremaining15%:surfactant,
shampoo,corrosioninhibitor,polyamide,antioxidant– IntSightcanperformdeeperanalysisofthenature/sentimentofthe
discussionsaswellasmonitorthechangesindistributionacrossallproductapplications
BQ2: which sectors are hit first?
Output:1. Firstlevel:Whataretheproductapplicationsandhowfrequentaretheymentionedovertimeonadailybasis?2.Secondlevel:Who,Where,How,Why
ValueOutcome:• Identiciesrisksandopportunities(“hotspots”and“warmspots”)andmonitorhowtheychangeovertime• Informsstrategiestoaddresstherisksandopportunities
Input:(Biodegradability+industrialchemicals)+productapplications
40%
31%
14%
15%
Addressingbusinessquestion(BQ)3:
ImplicationsofabanonAEEA
BQ3:Whatifthere’sabanonAEEA?
• TobuildascenarioconcerningAEEA,wecombinedallthevariousstakeholder(Corporate,NGO,Regulator)systemmapstoformthe“bigpicture”ofbiodegradabilityissueimplicationstothechemicalsindustry(BusinessQuestion1).
• Basedontheinteractionpathswithinthesystemmap,wecandevelopscenariossuchasawidespreadbacklashonAEEA,andnewindicatorstomonitorthescenario(e.g.,likelihoodofoccurrenceovertime).
BQ3:Whatifthere’satotalbanonAEEA?
NGOoracademic‐ledresearch,marketdemandforbiodegradabilityandNGOpolicyrecommendationsforindustryareimportantdriverstomonitorastheycreateincluentialchangewithintheentirestakeholdersystem
Anticipateandmonitorfutureconcerns
Value Outcome: 1. AEEA scenario assessment of the entire stakeholder operational and sentiment environment 2. Strategy recommendations 3. Base template for longer term issues monitoring to provide early warning
Productdeliveryformat
Demo Products Frequency
BusinessQuestions1to3 Today’sConcern©
(CurrentIssuesMonitoring)Daily/Weekly
Peripheralissuesthatcouldbeofconcerntotheclient
Outlyers©(EmergingOpportunities&Risks)
Weekly/Monthly
DeeperanalysisofBusinessQuestions1to3
IntSights© Commissioned(adhoc)andAnnualbasis
IntSightcanbuildthesystemfortheclientasanintranethostedwithintheorganization’ssecureenvironment
EnterpriseEnvironmentalScanningandAnalysisSystem(ESAS©)
3to6monthdevelopmenttimeline
EnterpriseEnvironmentalScanningandAnalysisSystem(ESAS©)
Features• AcquireandGatherinformationfromanywhereintheWorldWideWebandclosedsources
• ManageandAssessinformationsourcesandindicatorsinasystematicandobjectiveway
• PublishandShareinformationviaemailsordigitalreports
• MakeSenseofinformationwithamenuofvisualanalyticstools
• Setinformationalertsintheformofexecutivedashboardsformanagementdecisionandaction
• PlanandDocumentstrategiesandstandardoperatingprocedures(SOP)
Back Cover
THANKYOU
LukePestana ManagingDirector,IntSightPteLtd Luke.pestana@intsight.net
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