IntroductionICC606. Important distinctions First, some housekeeping Textbooks: · There are none because no textbook would be up-to-date. That said, there.
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Important distinctionsFirst, some housekeeping
Textbooks:· There are nonebecause no textbook would be up-to-date. That said, there are a number of blogs you are required to keep up with· Google Official Blog http:googleblog.blogspot.com· PageTrafficBuzz http://www.pagetrafficbuzz.com/·The Cardinal Path Blog http://www.cardinalpath.com/
Important distinctionsNow, some important
distinctionsinternet ≠ world wide webweb page ≠ web siteweb page ≠ “what you see in the browser ”
IP≠HTTP
You will have to do some math
What does the title of this class mean?
• Content management is a set of techniques and procedures to derive the maximum value from the creation and distribution of digital content.
Professionals don't make web pages
The web is too complex, too large and too important to rely on individual web page creators.
Comprehensive page design for a profitable enterprise has to take place dynamically, i.e. on a computer.
The web is too large. . .
The most current estimate for the size of the World Wide Web is . . . huge.
“We start at a set of well-connected initial pages and follow each of their links to new pages. Then we follow the links on those new pages to even more pages and so on, until we have a huge list of links. In fact, we found even more than 1 trillion individual links, but not all of them lead to unique web pages. Many pages have multiple URLs with exactly the same content or URLs that are auto-generated copies of each other. Even after removing those exact duplicates, we saw a trillion unique URLs, and the number of individual web pages out there is growing by several billion pages per day.”
The web is too important. . .
This is the most powerful research and communications tool ever invented. Billions of people rely on information being readily accessible and up-to-date.
How many of you are wondering if all my lecture slides will be available online?
How many of you share your photographs online only?
All made possible by CMS and Client-Server architecture of the World Wide WebThe fundamental pieces are:
1. Servers housing structured information at unique locations (URL).
2. Client machines establishing connections to the servers using the internet protocol (IP)
3. Servers allowing connections and sending the data to the requesting client (SSLC)
4. Browsers interpreting, parsing and instantiating the data (HTML, XML, javaScript, images, etc.)
Enough about that, let's talk about me.
• I'm an asshole. Here's proof:
From: Bruce Rodney Strong <brstrong@syr.edu>Date: Sunday, August 19, 2012 12:37 AMTo: Steve Masiclat <masiclat@syr.edu>Subject: Hi Steve … Curious …
Hi Steve,
I hope you've been having a good August. How did your consulting job go?
Curious ... when you hear people around Newhouse say "writing for the web," what does that mean to you?
Trying to figure out what types of writing skills our graduate students need so this is actually important.Just wanted to hear your thoughts.
Thanks.
Bruce
Enough about that, let's talk about me.
• I'm an asshole. Here's proof:
Dear Bruce,
This is a complicated question and ought to be the topic of a conversation. In brief, there are three key characteristics to Web Writing that go beyond the requirements of grammar, clean style and cogent story arc. They are: Granularity, Structure and Contextual linkage.
Properly managing those facets makes text thrive on the web.
Steve
Directory Structure
•Web sites are organized into directories. The directory structure will determine the Uniform Resource Locator or URL for various resources.
•For optimal quality, URLs should be human*
. . .structured information. . .
Every web document has a standard structure
<HTML>
<HEAD> <TITLE> CMS lecture 1</TITLE> </HEAD>
<BODY>
Everything within the BODY tags is rendered or parsed by the browser.
</BODY>
</HTML>
. . .at unique locations.The Uniform Resource Locator (URL) is the unique identifier for all internet resources.
Resources can be housed at various internet nodes.
The URL is a human construct; machines read IP addresses
Client machines establish connections. . .
A connection begins with a request and a handshake.
Once the machines are connected, they send data in a mutual session.
Sessions are conducted at very high speeds and can involve many machines at disparate locations.
Sessions have specific transactions, and they are logged. These server logs are the first and most fundamental form of data gathering in online communications.
It all derives from the client-server architecture, and the URL.
Browsers . . .Browsers interpret. . .and display
This has proven to be the first weakness in the data-gathering power of the client-server architecture.
Browser incompatibilities
Companies suborning standards
W3C
Back to content management
The web is huge and growing. . .
So we need a means to ensure our content is always available and find-able
The web is complex
So we need a means to quickly incorporate new and more complex forms of content.
The web is important to specific audiences
So we need a means to economically determine and increase the value of our content.
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