Introduction To The Tourism Industry
Post on 30-Oct-2014
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Introduction to the Tourism IndustryPlanning tours and packages
Why do people travel?
Types of touristsDomesticInternationalIndividualGroupsBusinessIncentiveConference delegatesEventsSpecial interest
(educational, sporting)
Considerations
ResearchDesktopDestination or site
inspectionPersonal contact
with tourism authorities, product suppliers etc
Component products and servicesCruisesConference facilitiesTour guiding
servicesActivitiesMealsFunctionsVenue hireSpeaker servicesEquipment hire
AccommodationTransportHire carEntrance fees to
attractions, museums etc
Food, beverage & catering
EntertainmentTours
RequirementsBudgetProduct or service
preferences and requirements
Time constraintsCultural issuesIntegration into a
wider touring, event or sporting program
Special fees and other chargesBanking feesGSTPublic liability
insuranceParks feesEcotourism
accreditationSpecial licensingAssociation
memberships
Marketing and promotion
SlogansYou’ll love every
piece of….……. Beautiful one
day, perfect the nextPut another shrimp
on the barbieWhere the bloody
hell are you?There’s nothing like
it
Where else but ………
You’ll never never know if you never never go
See where it takes you
Isn’t it about time?Experience
extraordinary
Australian Tourism CampaignsAustralia's National Landscapeshttp://www.australia.com/campaigns/nationall
andscapes/index.htm
International Tourism
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