Introduction to Internet Marketing by eBoost Consulting

Internet Marketing

For The Artificial Turf Industry

Cost Effective Instant ROI Campaign results are traceable More effective than offline advertising Brand enhancement Two-way communication between customers

Internet Marketing

The Tools

Pay-Per-Click (PPC) Call Tracking Search Engine Optimization (SEO) Email Marketing

Pay-Per-Click

Google Adwords Instant ROI More Traffic Must be tailored to

perfection Can become

extremely costly if done in correctly

Call Tracking

Ideal for business that depend on sales reps and prefer customers call in

Creates different phone numbers for all of your different ads.

Enables you to measure the effectiveness of your offline and online ads

Must be tailored to perfection Allows you to more effectively allocate your budget

SEO

80% of users click on organic vs. paid

Takes 3-6 months to see results

Long-term investment with greatest long-term return

Requires a lot of onsite and offsite optimization

Email Marketing

Highest ROI Builds relationships with customers Increases referrals and up sells Enhances your brand and company image Demands a good size list – past, current, and potential

customers Requires list segmentation and testing Initial setup is timely

Now You Know…

The basics of Internet Marketing The tools that make up a successful campaign Why Internet Marketing is great for the turf industry

What’s The Next Step…

You have two options

1) Hire an in house Internet Marketing professional

2) Outsource to a team with experience in your industry

The Decision is Yours…

We are just here to help you make that decision

Thank You For Your Time

Presenter: Jason Kirby

Email: Jason@eboostconsulting.com

Website: http://www.eboostconsulting.com http://www.YourTurfSearch.com

Phone: (619) 664-4691 x9031

Address:7125 El Cajon Blvd st. #5San Diego, CA 92115