Introduction to EU Ecolabel by Alf Hartzenburg 21 January 2011 CTFC Ecolabel Workshop.
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Introduction to EU Ecolabel
by Alf Hartzenburg
21 January 2011
CTFC Ecolabel Workshop
Introduction to Ecolabelling
• Environmental Information SystemsEnvironmental Information Systems
• Theory of EcolabellingTheory of Ecolabelling
• Ecolabel InformationEcolabel Information
• BenefitsBenefits
Environmental Information Systems
• OverviewOverview
• Private Sector PerspectivePrivate Sector Perspective
• Life Cycle AssessmentLife Cycle Assessment
Environmental Information Systems
OverviewOverview
• environmental information systems vs environmental information systems vs ecolabelsecolabels
• ISO guidance standardsISO guidance standards
• eco-label goal - communication of eco-label goal - communication of verifiable & accurate information, verifiable & accurate information, leading to improvementleading to improvement
Environmental Information Systems
Private Sector PerspectivePrivate Sector Perspective
•ecolabels to promote sale of ecolabels to promote sale of products, products, together with price and qualitytogether with price and quality
•environmental credential for environmental credential for companycompany
•target audience and right approachtarget audience and right approach
Environmental Information Systems
Private Sector Perspective – cont’dPrivate Sector Perspective – cont’d
• marketing principles:marketing principles:
(1) be cautious about transference of (1) be cautious about transference of impactsimpacts
(2) ensure verifiability(2) ensure verifiability(3) avoid vagueness(3) avoid vagueness(4) ensure relevance(4) ensure relevance(5) avoid promoting non-green (5) avoid promoting non-green
productsproducts(6) be truthful(6) be truthful
Life Cycle Thinking Matrix- modification from full LCA for eco-labelling- LC Thinking or LC Considerations
- Eco labelling focuses on differentiating factorsEco labelling focuses on differentiating factors
Life Cycle ->Environment Aspect
Extraction
Manufacture
Distribution
Use Disposal
Raw Mats & Energy
Emissions
Physical Pollution
Waste Material
RRR – Mats & Energy
Totals
What kind of products best fit this profile?
Environmental Information SystemsExercise 1
Theory of Ecolabelling
OverviewOverview• Purpose of EcolabellingPurpose of Ecolabelling
• Criteria DevelopmentCriteria Development
• Progression of StringencyProgression of Stringency
• Compliant Production PopulationCompliant Production Population
Theory of Ecolabelling
Purpose of Ecolabelling:Purpose of Ecolabelling:
• Inform BuyersInform Buyers
• Create Market AdvantageCreate Market Advantage
• Cause displacementCause displacement
Theory of Ecolabelling Criteria Development
Theory of Ecolabelling
Progression of Stringency
Theory of EcolabellingPopulation
Theory of Ecolabelling Environmental Benefit
Ecolabel Information
Ecolabel Information
Status of Implementation:
This section gives an overview of the status of This section gives an overview of the status of implementation of the EU ecolabel based on implementation of the EU ecolabel based on available statistical material provided by the available statistical material provided by the Commission:Commission:– product groups under the EU ecolabel schemeproduct groups under the EU ecolabel scheme– evolution of the number of licenses since 1992evolution of the number of licenses since 1992– number of licenses by producer countrynumber of licenses by producer country– distribution of award by product groupdistribution of award by product group– recognition by consumersrecognition by consumers
Ecolabel Information
Product GroupsProduct Groups::
• currently 22 product groups and servicescurrently 22 product groups and services
– Cleaning:Cleaning:• All purpose cleaners and cleaners for sanitary facilitiesAll purpose cleaners and cleaners for sanitary facilities• Detergents for dishwashing machinesDetergents for dishwashing machines• Hand dishwashing detergentsHand dishwashing detergents• Laundry detergentsLaundry detergents• Soaps, shampoos and hair conditionersSoaps, shampoos and hair conditioners
– Clothing:Clothing:• TextilesTextiles• FootwearFootwear
– Do-it-yourself:Do-it-yourself:• Hard floor coveringsHard floor coverings• Paints and varnishesPaints and varnishes
Ecolabel Information
Product GroupsProduct Groups::
• currently 22 product groups and servicescurrently 22 product groups and services
– Electronic Equipment:Electronic Equipment:• Personal ComputersPersonal Computers• Portable ComputersPortable Computers• TelevisionsTelevisions
– Gardening:Gardening:• Growing media and Soil improversGrowing media and Soil improvers
– Household Appliances:Household Appliances:• Light bulbsLight bulbs• Heat pumpsHeat pumps
Ecolabel Information
Product Groups:Product Groups:
• currently 22 product groups and servicescurrently 22 product groups and services
– Lubricants:Lubricants:• LubricantsLubricants
– Other Household Items:Other Household Items:• MattressesMattresses
– Paper:Paper:• Copy and graphic paperCopy and graphic paper• Tissue paperTissue paper
– Services:Services:• Campsite servicesCampsite services• Tourist accomodation servicesTourist accomodation services
Ecolabel Information
Product GroupsProduct Groups
Under DevelopmentUnder Development::• BuildingsBuildings• Wooden furnitureWooden furniture• Printed paperPrinted paper• Revision of product groups in the framework of the EuP Revision of product groups in the framework of the EuP
working plan:working plan:– RefrigeratorsRefrigerators– Washing machinesWashing machines– Computers and laptopsComputers and laptops– LightningLightning
Ecolabel InformationNo. of Licences since 1992
• Since its establishment in Since its establishment in 1992, the number of 1992, the number of companies receiving the companies receiving the label has increased year label has increased year after year.after year.• By end of April 2009, By end of April 2009, more than 830 companies more than 830 companies were awarded the EU eco-were awarded the EU eco-label for their productslabel for their products• About 230 new About 230 new companies were added to companies were added to the Green Store Catalogue the Green Store Catalogue in 2008: 45% more than in in 2008: 45% more than in 20072007
Ecolabel InformationNo of Licenses by Producer Country• By July 2009, Italy By July 2009, Italy and France had the and France had the greatest number of greatest number of eco-label holders, eco-label holders, with more than 260 with more than 260 and 150 licensesand 150 licenses
respectively.respectively.• They are followed They are followed by Denmark and by Denmark and Germany who each Germany who each have more than 50 have more than 50 licenses.licenses.
Ecolabel InformationDistribution of Awards
•Tourist accommodation Tourist accommodation services represent 34% of services represent 34% of the total number of the total number of licenses followed by all-licenses followed by all-purpose and sanitary purpose and sanitary cleaners (12%).cleaners (12%).•Textile products, indoor Textile products, indoor and outdoor paints and and outdoor paints and varnishes each varnishes each representing 10% of representing 10% of licenses.licenses.
Ecolabel Information
Customer RecognitionCustomer Recognition
• EU-wide survey amongst European’s consumers on EU-wide survey amongst European’s consumers on SCP related aspects in 2009:SCP related aspects in 2009:– A slim majority (55%) of EU citizens claimed that A slim majority (55%) of EU citizens claimed that
when buying or using products they are – generally when buying or using products they are – generally – fully aware or know about the most significant – fully aware or know about the most significant impacts of these products on the environment.impacts of these products on the environment.
– Slightly more than 8 in 10 EU citizens felt that a Slightly more than 8 in 10 EU citizens felt that a product’s impact on the environment is an product’s impact on the environment is an important element when deciding which products important element when deciding which products to buy (34% “very important” and 49% “rather to buy (34% “very important” and 49% “rather important”); only 4% said this is not important at important”); only 4% said this is not important at all. all.
Ecolabel Information
Expected Targets & OutcomesExpected Targets & Outcomes
• 40/50 product groups by 201540/50 product groups by 2015• many more eco-label products on the shelves for consumers to many more eco-label products on the shelves for consumers to
choose fromchoose from• criteria documents which can easily be used by public criteria documents which can easily be used by public
purchaserspurchasers• an eco-label very well harmonised with other labels, globally an eco-label very well harmonised with other labels, globally
and nationallyand nationally• an eco-label that can be attained by companies with limited an eco-label that can be attained by companies with limited
costs and efforts for them while still maintaining a high ambitioncosts and efforts for them while still maintaining a high ambition• to be evaluated by the end of 2011: widening-up the scope of the to be evaluated by the end of 2011: widening-up the scope of the
EU eco-label to food and drinksEU eco-label to food and drinks
Consumer Benefits of Ecolabel • Credible sign of environmental excellence (official Credible sign of environmental excellence (official
certificate from EU Member States & EU Commission)certificate from EU Member States & EU Commission)• Strict & reliable criteria verifiable by independent Strict & reliable criteria verifiable by independent
auditorsauditors• High product qualityHigh product quality• Merchandise integrity – safe to useMerchandise integrity – safe to use• Improved fitness for use performance levelsImproved fitness for use performance levels• Guaranteed positive environmental impact:Guaranteed positive environmental impact:- Low emissionsLow emissions- Reduced wasteReduced waste- Elimination of hazardous substancesElimination of hazardous substances• Better for your healthBetter for your health• Easy to Spot...simplifying choicesEasy to Spot...simplifying choices
Producer/Retailer Benefits of Ecolabel • Simplifies export to European Countries…1 label application Simplifies export to European Countries…1 label application
for the whole of Europefor the whole of Europe• Offers discounts to SME’s and applicants from Developing Offers discounts to SME’s and applicants from Developing
CountriesCountries• Allows free use of existing marketing tools like the Green Allows free use of existing marketing tools like the Green
Store and the ecolabel homepage.Store and the ecolabel homepage.• Positively impacts purchase behaviour…essential Positively impacts purchase behaviour…essential
differentiating pointdifferentiating point• Rapidly growing market segment…see green online retailersRapidly growing market segment…see green online retailers• Strong Business Credential…Official LabelStrong Business Credential…Official Label• Criteria used in product specification by many European Criteria used in product specification by many European
ImportersImporters• Contributes to a sustainable economyContributes to a sustainable economy• Contributes to energy savingsContributes to energy savings
Introduction to EU Ecolabel
End of Session
Any Questions?
Thank You
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