Introduction momoCH #6 - Smart Camera applications & Mobile Augmented Reality

Mobile Monday #6

Sponsored by Alps Valaisannes photo taken by Greg Greenwood

What is Mobile Mondays?• Who?

– 70 chapters organized– 90,000 mobile industry professionals, developers and

influencers• What?

– Networking by organizing networking events to share ideas, best practices and trends from global markets

• How? – Non-profit organization (association) of volunteers

• When?– On the 1st Monday of the month

• Where?– Worldwide– Switzerland (Zurich, Lausanne, Bern)

Mobile Mondays Switzerland

• Organize networking meetings• Present innovations, trends, studies• Promote Swiss companies abroad• Invite foreign companies to Switzerland• Encourage mobile start-ups• Participate in international initiatives• Public education on mobile technology • Grow MoMo attendance and volunteers

MoMo Switzerland: Volunteers

• Send topic suggestions • Present at a future meeting• Sponsor a meeting• Organize a meeting• Arrange logistics • Find speakers for a theme• Invite participants and colleagues

Nokia Research Center (NRC)

• Global corporate research unit

• Unique partner network

• Open innovation mode

• Industrial value from deep science

• Contribute to renewal and transition of the company

• Research in four focus areas

• Presence in Switzerland since 2008

Rich Context ModelingRich Context Modeling New User InterfaceNew User Interface

High Performance Mobile PlatformsHigh Performance Mobile Platforms

Cognitive RadioCognitive RadioCognitive Radio

International organizations Corporations

Open source developers

Venture capitalcompanies

Operators &service providers

Universities & researchinstitutes

Mission

Apr 9, 2023 http://mbusiness.ethz.ch 8

Product A

Management Information SystemsManagement Information Systems

Management Information SystemsManagement Information Systems

Current Projects• Local Browsing Discover virtually your neighbourhood• Smart Mobile Banner Advertisement Estimate the user needs / advertise• Peer to Peer Mobile Commerce Word of mouth marketing using mobile • Unsupervised Target Advertisement Privacy issues in targeting advertisement

Christine Perey cperey@perey.com

Smart Camera Applicationsand Mobile Augmented

Reality

Sponsored by

Camera phones

• < 2008 Most growth – US– Western Europe

• 2008 and beyond– Asia Pacific– Eastern Europe– Rest of World

Source: InfoTrend Report, July 2008

1 Billion in 2009?

Smart Camera Applications

• Marketing/Advertising• Shopping• Ticketing/coupons• Social Networking• Entertainment• Learning/obtaining relevant information• New user interfaces

Video

Still Images

Media

Metadata (date, time, geo position)

Content Analysis

Metadata (features)

Associated Action

NewValue toUser

On handset and/or in network

Mobile Augmented Reality

• Using information from digital sources to AUGMENT the real world

• The world + what you want to know

Tourism, Entertainment

A Sixth Sense

http://www.pranavmistry.com/projects/sixthsense/

Play list on YouTube

• ~ 60 videos of Mobile AR

http://www.youtube.com/view_play_list?p=A86AC634204F79D2

Smart Camera Applications• 18:45-18:55 Juha K. Laurila

Nokia Research• 18:55-19:05 Daniel Wagner

Technical University of Graz • 19:05-19:15 Herbert Bay

Kooaba  • 19:15-19:25 Roger Fischer

Kaywa• 19:25-19:35 Mindaugas Stonys

Connvision/BeeTagg

Demonstrations

• Nokia• BeeTagg• Originize• Kaywa• TU Graz