Introduction Future trends for IN products Revenue and Targets Opportunities, Challenges and Problem Areas Existing Business Strategy New Business Development.
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Introduction Future trends for IN productsRevenue and TargetsOpportunities , Challenges and Problem
AreasExisting Business StrategyNew Business Development and Marketing
StrategyConclusion , Discussions and Suggestions
Fixed Line Pre-paid
Universal Personal Number
Free Phone Service
Universal Access Number
Account Calling Card
Call Now Card
Premium Rate Service
Virtual Private Network
India Telephone Card
Televoting
04/21/23BSNL Corporate Office 5
New Prepaid segment in Fixed Line
Better Customer Convenience and Flexibility
Better Competitiveness
Larger customer base through Prepaid
VPN to be the killer application
Strengthening of Fixed line business
6
Centrex/CUG not feasible across multi-exchanges and locations
BSNL can launch VPN services across SDCA/ LDCA/ Circle/Country
Huge potential of revenue from Corporate customers
VPN across Fixed, WLL and Mobile possible
Can stop churn of its CIC and corporate
Virtual calling Card(VCC)
Toll Free Service(TFS)
Universal Access Number(UAN)
Virtual Private network(VPN)
Some Facts: Revenue/ TargetServices Revenue
(in Rs Crore)
2008-09
Revenue(in Rs Crore)
2009-10
Target(in Rs Crore
2010-11)
Revenue(in Rs Cr)
2010-2011(Q1)
Post Paid 88 112 450 31
Pre Paid 334 160 250 20
Total 422 272 700 51
Opportunities
All Technical, Educational,Tariff,marketint etc related documents related IN Services uploaded
on
www.idrive.com
UserID: bsnl_in, Pswd: bsnl
Strategy: Finding the new Strategy: Finding the new markets markets
Strategy: Targeted Marketing efforts
Strategy: Better Customer Support Services
Strategy: Focused training efforts
In HouseThrough customer centre – VCC, ACC, FPH,
VPN, UAN, PRM etc
Channel partner – Sale of ITC cardDealersDistributorsFranchiseeSTD PCO
Strategy: Strengthening Distribution Channel
Dealer-DistributorsDiluted focus due to many products
Not a core business
Not a high Margin product
Problem faced in getting ITC cards
CustomersProducts Not easily available
Highly under-marketed product of BSNL, so awareness is low
Reduced demand after mobile/STD PCO and low calling rated
Flood the MarketCreate AwarenessIntensive distribution systemMore distribution points – like selling from
IOC Retail outlet More IN PCO at places like- hotels,
hostels, low income group areas, public places
Selective MarketingNiche productsIdentify target customersCreate Marketing teams to target these
customersGive incentive to teamsEmpower employees to take decisions
Corporate VPNVPN for basic, WLL, mobile closed user
groupCentralized Billing to customerSingle window approachBetter monitoring and control on customerMonitoring of calling patternBetter discount on bulk bill on pan-India
basis for all voice services to corporate
Televoting
Aggressive marketing/ revenue share
Target educational and infotainment segment
Premium Rate ServicesConsultation by professional like Doctors,
engineers to customers on premium rateChat ServicePremium rate for call centre calls; revenue
can be sharedContent providers can be made available on
PRM on revenue shared basis
Discussion and Discussion and suggestionssuggestions
Identify top 5 cities having the greatest potential for IN services
Form a core team consisting of officers from CFA/EB and Mktg.
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