Introducing Facebook Learning Facebook Step by Step Twitter … · 2016-06-23 · Reach Tab: The number of people who saw your posts, and total reach. Visits Tab: The number of times
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Introducing Facebook
Learning Facebook Step by Step
Twitter Basics
Putting It All Together For a Successful Campaign
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Facebook is the most popular Social Media site on the Internet Facebook has about 1.23 billion members from around the world Every 20 minutes 1 million links are shared on Facebook
INTRODUCING
What is it?
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FREE Marketing Platform to engage with your audience directly &
Comment As Your Brand
Create ads targeted to your demographic
Gives your business another platform to display your work improving SEO
Allows you to keep pace with the competition FREE of charge
INTRODUCING
Why Create One?
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hHps://www.facebook.com/business/
LEARNING FACEBOOK
Signing Up
Set up personal account first
Ka$e@mosmediamarke$ng.com 201.923.5479
LEARNING FACEBOOK
Ka$e@mosmediamarke$ng.com 201.923.5479
Cover Photo: 851 pixels wide and 315 pixels tall Profile Picture: 160x160 pixels on your Page. Upload must be at least 180x180 pixels. FREE SITE TO EDIT PHOTOS Paint.net if you don’t have photo shop
LEARNING FACEBOOK
Photo dimensions for matching marke$ng materials
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LEARNING FACEBOOK
Adding your Business informa$on
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LEARNING FACEBOOK
Edi$ng Facebook URL
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LEARNING FACEBOOK
Viewing your insights
You need 30 more likes on your Page to get access to
insights
Ka$e@mosmediamarke$ng.com 201.923.5479
LEARNING FACEBOOK
Analyzing Insights
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LEARNING FACEBOOK
Analyzing insights: People’s Tab
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LEARNING FACEBOOK
Analyzing insights: Post Tab
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Reach Tab: The number of people who saw your posts, and total reach. Visits Tab: The number of times each of your Page tabs was viewed, and the number of times people came to your Page from a website off of Facebook. (External Referrers) Likes Tab: Where your page likes came from, net likes, what changed, total page likes.
LEARNING FACEBOOK
Analyzing insights: Reach Tab, Likes Tab, & Visits Tab
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LEARNING FACEBOOK
Pos$ng
Reward your fans with deals and perks
Distribute coupons or link to promo$ons
Content should be relevant but not promo$onal. The Facebook promo$onal posts rule of thumb is 80% / 20%
Posts including a photo album, a picture, or a video generate about 100% -‐ 180% more engagement than the average post.
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LEARNING FACEBOOK
Scheduling your posts
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LEARNING FACEBOOK
Invi$ng friends
By Email By Inviting existing friends
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LEARNING FACEBOOK
Crea$ng tabs
FREE custom tabs can be created at
www.woobox.com
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LEARNING FACEBOOK
Adver$sing
Where do you want it to go? Your website or your Facebook page?
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LEARNING FACEBOOK
Adver$sing
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Why is it useful: ü Free way to improve SEO
and increase web traffic ü Can Import Matching
Marketing Materials ü Talk directly to fans or
brands
ü Ads available
What is it: ü Leading social media
site
ü 242 million active monthly users
Link to Facebook hHps://www.facebook.com/twiHer/
How to use it: ü 140 Characters
available
ü @ Symbol Let’s you talk directly to any other twitter user
ü # Symbol Let’s you specify your topic
Ka$e@mosmediamarke$ng.com 201.923.5479
Create a Facebook Fan page with a specific demographic in mind Import all your matching marketing materials Gain organic and paid likes through advertising Link Facebook to Twitter and use insights to post updates and engage with you audience!
PUTTING IT ALL TOGETHER
Ka$e@mosmediamarke$ng.com 201.923.5479
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