Intro to internet marketing and web design

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Introduction to Internet Marketing & Web Design

View this presentation online at: http://http://www.coryon.com/introforsc

Coryon Reddcoryon@gmail.comCoryon.com

Can Online MarketingGrow Your Business?

What is Marketing?

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Here’s What!Marketing 101 (in 1 slide)

Who is your Market?BrandingWhat is your Mission? - Why Are You in Business?Manage your Message – Takes Time and EffortFeatures vs. BenefitsMarketing is Not Selling!

Targeting Your Market

Survey Your MarketCreate PersonasKeyword ResearchSocialMention.comResearch Competitors

Tools to Research Your Market:

How Are You Reaching Your Market?

Traditional Advertising (Print, Radio, etc)Customer ReferralsNetworking and Joint VenturesCold Calling and SalesInternet Marketing

Marketing Channels:

What is Online Marketing?

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Let’s Start with the Basics• Start with a Persuasive Website• Website Visits from Many Sources

Search Engines (SEO)Social Media

Pay for It – Facebook, Sponsored SearchVideoEmailLots More Options…

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SBDC Mentor, Entrepreneur & Teacher

Founder of batteries4less.com and Coryon.com Internet Marketing

Over 15 Years on the Top of Google

Solar Consultant at SunPower by AES

Who is Coryon Redd?

(Directly) sell your goods or services?Generate leads (potential sales)?(Simply) provide contact info?Build relationships with other websites

What do you want your web site to do for you?

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Brainstorm a list of competitive advantages:

Class exerciseWhat makes your business special?

Years of experienceUnparalleled expertiseFriendly customer service – given!Quality productReliableWarranty and GuaranteeDiscounts to qualified customersThe best, the brightest, the coolest…http://youtu.be/CFHe04jj1rA

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• Wide audience reach• Reach local audience• Lots of resources and support• No cost per click for SEO• Targeted traffic• High conversion rates• http://youtu.be/DwZnzclAkHA - Watch

the video

Why Do Search Marketing?

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A Brief Overview ofSearch Engine Optimization

4 Simple Steps to SEO

Keyword ResearchCompetitor ResearchWebsite Design and Landing PagesEnter the Google Popularity Contest

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Set Goals for Your Success

Better WebsiteLearn It Yourself

Top Rankings on GoogleMore Online TrafficMore Revenue, More Profit

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How does Google Crown a Winner? Incoming links and social engagementGet the Votes that Matter… Social signals from popular social sites Links from quality, related websitesNot the Ones that Piss Google Off Google can smell out low quality links

Winning the Google Popularity Contest

Google is an 800 lb Gorilla

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Online Marketing Glossary

• SEM / SEO – Search Engine Marketing• Organic vs. PPC – Pay Per Click• Keyword – One Keyword or Phrase• Landing Pages• Tag –Title, Headers (H1), Meta Tags• SERP – Search Engine Results Page• Google PageRank • Linkjuice – External, internal links• Wireframe• ROI – Return On Investment• Content Marketing

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People are Searching for your Business…Right Now!

What are Keywords? The Exact Ways People Search Google

What are People Searching for? Use the Google Keyword Planner Also Check Out Google.com/trends Ubersuggest.org is good too.

What are Target Keywords? The Most Important Keywords – Relevancy and # of Searches

What does it mean for my Website? Create Keyword-Focused Landing Pages

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Look at Local (United States) Monthly Searches.Download spreadsheet and edit in a spreadsheet program like

Excel. Create sheets for groups of related keywords.Go back to Keyword Planner with more specific searches and

download again.Create a keyword spreadsheet with groups of keywords that

will be used for landing pages. Check out Ubersuggest.org to for Google suggested search.

Keyword Research Best Practices

Login with an email address used for a Google Adwords Account.

Look at related keywords then narrow down searches.

The lens of SEO sharpens all of your Internet Marketing

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Content is King

Blogging, Video, Web Pages, & More

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Distribution is Queen

Facebook, Twitter, Linkedin, Press Releases, Blogs

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SEO is your Ace in the Hole

Win the Game and Make More Money

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Internet Marketing Resources

Coryon.com Resources page• Coryon.com/resources• Training videos Coryon.com/video

Moz.com SEO for Beginners Guide• http://www.seomoz.org/beginners-guide-to-seo

SEMPO Learning Center• sempo.org/learning_center/

Discover what really works in optimization• marketingexperiments.com

Online marketing magazines / articles• practicalecommerce.com• webpronews.com

SEO Glossary• seoglossary.com/

Moz.com article about Google Algorithm factors• seomoz.org/article/search-ranking-factors

Nevada County Online – Expert Speakers Monthly• nevadacountyonline.com

What is Content Marketing?

Audience FocusedCommunicationBrandingRelevant and ValuableInformative and Interesting

Content Marketing is:

Content Marketing isn’t:

Selling

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Social Networking Sites: • Facebook, Linkedin, Google+Micro Blogging- TwitterVideo and Multimedia• Youtube, Pinterest, Instagram, FlickerLocal• Google Local, Yelp, Foursquare

• Can You Create Good Content?• Can You Answer Questions?• Can You Post Regularly?

Social Media Platforms

Consider Blogging as Hub to Online Marketing

The Lens of SEO Sharpens All of Your Internet Marketing

Should I Blog for Business?

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Here’s Why!Blog Marketing to Achieve Business Goals

Generate Traffic, Leads and SalesBuild Audience and InfluenceLink Bait for SEOAnswer Questions

Blogging BasicsBlog Should Be On your WebsiteUse Keywords in your Blogs (Don’t go nuts)

Set a Goal for Frequency of PostsPlan Out your ContentCheck Spelling and GrammarPromote in Social Media

Content Creation vs. Content Curation

Source: http://pinterest.com/coryonredd/infographics/

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Blogging and SMM ReferencesCreate compelling content for your blog – Lots of ideas

http://www.copyblogger.com/

Blogging glossary http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-blogging-terms/

21 Tactics to increase blog traffichttp://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic

7 tips to increase your blog commentshttp://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/

Tips and lots of links for small business ownershttp://www.successfulblogging.com/essential-blogging-tips-from-2010/

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More Blogging and SMM ReferencesWhy a blog should have an editorial policy

http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html

Blog Commenting to increase PageRank

http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to-increase-page-rank/

How to find dofollow blogs:http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/

Ad Age list of top marketing blogshttp://adage.com/power150/

2011 review of best blogging softwarehttp://blog-software-review.toptenreviews.com/

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THANK YOU AND HAPPY

MARKETING