Intro to branding & marketing

INTRO TO

BRANDING &

MARKETING

WHAT IS A BRAND?• Name given to a product of service from a specific

source; a brand name

• More to products & services than their names

• What your customer thinks and feels when he or she hears your brand name

Your brand name exists objectively; people can see it. 

It’s fixed. 

But your brand exists only in someone’s mind.

WHAT IS MARKETING?• Actively promoting a product or service

• “Buy our product because it is better than theirs”

• Branding should underlie any marketing effort

The brand does not explicitly say “buy me”. Instead, it says “This is what I am. This is why I

exist. If you agree, if you like me, you can buy me, support me, and

recommend me to your friends.

Marketing unearths and activates buyers.

Branding makes loyal customers, advocates, even evangelists out of

those who buy.

So???

I’m a teacher…

How does this relate to me?

BRAND AMBASSADORS• You exhibit and personify our core values

• You are on the front lines and are the reason why we are here!

• You are leaders

• You have the ability to build relationships

• You help tell our story

WORD OF MOUTH MARKETINGWhen our customers are happy, they tell a friend!

http://youtu.be/mcskckuosxQ

BRANDING AND SOCIAL MEDIA

THE GOOD, THE BAD & THE UGLYSocial Media can be a double-edged sword

We love positive, thoughtful contributions to the Trinity Facebook page, twitter account and blogs!

Please be mindful of content posted on your own Facebook, Twitter and Instagram accounts – parents will search for your page

Do not accept friend requests from students and from parents only if you are already friends

WE NEED YOUR HELP!

Trinity Episcopal SchoolWhere the story is yours.