Intersail- Lean Startup Machine NYC
Post on 13-Jan-2015
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Making Sailing Vacations Affordable
Social Match
Spain: Balearic Islands Italy: Capri Y& Amalfi coast , Aeolian Islands , Aegadian Islands , Pontine Islands , North Sardinia , Elba. Greece: Kos , Mikonos , Itaca Caribbeans: Cuba , Grenadines
Planning product & market expansion for future years
Destinations - 2012
Product & Market expansion - Products: Cabin Charter, Small Ships (River Cruises and more), Boat Exchange, B&B onboard - Increasing commissions revenue from 10% (2012 startup) to 30%.
Destinations – 2013/2014
Cruise Types
Classic Charter
Prestige Charter
Small Ship
Custom Cruise
60% 25% 10%
0
20
40
60
80
100
Age Sex Marital Status
Single
Couple
Family
Female
Male
60 - 65
45 - 60
25 - 45
• Median HHI
• College Grad
• Green – Minded
70%
60%
60%
Our Target Customer
Market Research
Market Research – Interviews
•8 Groups – 3 to 4 People per Group
•Confirmed primary target segments
•Highlighted interest but misconception that it is unaffordable
•Trouble selecting destination and itineraries
“Had no idea it was so affordable”
Social Media & Online Ads
Facebook Page
Facebook Advertisement
3 Google Ads
Craigslist Ad with Google Docs Survey
Twitter Account
Validation
2 Consumers requested more information
1 Paid Reservation -Facebook Campaign
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