International Communications Industries Association
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International Communications Industries Association
Press BriefingFebruary 11, 2005
Agenda
ICIA 2005 Market Forecast and InfoComm Preview
- Randy Lemke, Ph.D.
Executive Director, ICIA
Intrepid’s New Experiential Kamikaze Exhibit and Tour
- Glenn Polly
President, VideoSonic
Everything AudioVisual
• The International Communications Industries Association (ICIA)
• Since 1939, association for the audiovisual (AV) communications industry
• 3,200 members in 60 countries• Provider of pro AV education and certification• Offices in U.S., Europe, Asia, and Australia• Tradeshows in U.S., Europe, China and Southeast Asia
ICIA Serves $19 Billion AV Industry
• The AV industry produces revenues of $18.9 billion a year in North America*
• The industry is projected to grow at a rate of 9.6 percent annually over the next five years
* Source: ICIA Market Definition and Strategy Study 2004
Technologies, Systems and Services
• Visual and data display• Video production• Control Systems• Audio systems• Remote video and web conferencing
AV in Business
AV in Training & Education
AV in Museums
AV in Government
AV in Healthcare
AV in Retail
2005 Market Forecast Survey
North America
Methodology
• ICIA/ICIF sponsored survey• Survey conducted October-December 2004• Survey of Dealers and Independent Design
Consultants• Follow-up survey done for European
comparisons
Projected Total Gross Revenue 2005
North America
Projected Net Profit %
9.1%
12.1%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
2004
2005
Financial Changes 2005-2007
71%-83% anticipate gross revenue and net profits to increase over the next 3 years
78%
14%
6%2%
76%
16%
6%2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Gross Revenue Net Profit
Increase
Remain the Same
Decrease
Not Sure
Involvement in Vertical Markets
84% / 80% in Business/Corporate, Higher Education, Hotels and Restaurants
High Importance Markets 2005-2007
Business/Corporate, Higher Education most important to future business growth
Entering New Markets 2005-2007
57% expect to enter new vertical markets in the next three years
Growth Markets
• Residential• Retail and Digital Signage• Security• Healthcare• Legal• Military• Webcasting
Why AV: The Power of Sight and Sound
• Solves communication challenges• Efficient information dissemination• Improves educational process• Improves command, control and security
functions
Industry Trends
• Challenges for ProAV firms– IT firms entering the AV marketplace– Margin erosion in proAV products
Industry Trends
• Opportunities– Increased use of conferencing and
collaboration– Integration of AV systems into IT environment– Growth in residential market– Greater use of AV in retail/digital signage
InfoComm Overview
10,000 Technologies at InfoComm
• Display and Projection• Audio Systems• Videoconferencing • Streaming Media• Digital Signage• Residential Systems• Lighting and Staging• Controls and Interfacing
700 Exhibitors - Major Brands
• Bose • Casio• Crestron• Extron• Hitachi• Honeywell• Mitsubishi• Panasonic
• Philips• Polycom• Samsung• Sanyo Fisher• Sharp• Shure• Sony• Tandberg
25,000 Attendees from the AV Industry
• AV manufacturers• AV dealers, systems integrators and installers• Rental & staging companies• Independent consultants• Production companies• Presentations professionals• End users in business, education, government
200 Courses at InfoComm
Basic, Intermediate and Advanced Courses on:• Audio • Conferencing • Design • Display/Projection• Rental and Staging • Systems Integration• Residential
Beyond Exhibits and Education
Large Venue Display Gallery
Demonstrations…
Themed pavilions• Audio• Streaming Media• Digital Signage• Conferencing• Lighting/Staging• Residential• Presentations
Off-site Tours
• Behind-the-Scenes AV Technology Tours– Fashion Show– University of Las
Vegas– Wynn Resort– Cirque du Soleil’s “O”
Special Interest Conferences
• Insight Media• EduComm• Digital Cinema Report• IMCCA (Interactive Multimedia Collaborative
Communications Alliance)• T3 – Church Production Magazine’s Technical Training
Tour• Media Communications Association International• MCG
International Buyer Program
• InfoComm supported and promoted by U.S. Department of Commerce
• Earned due to:– Show’s export potential– International interest– U.S. exhibitor offerings
InfoComm: Where Business Happens
“The Information Communications Technology Marketplace”
International Communications Industries Association
Press BriefingFebruary 11, 2005
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