International brand building_conference_360fa

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Joanna Weidenmiller from 360Fashion speaks about the China online e-commerce and mobile market at the Fashion conferenece 2010 in Beijing, China

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360Fashion is a digital marketing solution for web and mobile with high level fashion professionals using our platform and technologies to build their

brand image around the world.10/31/2010 2008 Copyrights 360Fashion

Network All Rights Reserved

PROFESSIONALS

4/22/20092008 Copyrights 360Fashion Network All Rights

Reserved

A host of international top-level professionals from around the globe who use web 2.0 and mobile technology.

360Fashion members have 10 - 30 years experience in Brand Building in all aspects of fashion.

Eley Kishimoto Iris BroschTop Chinese Models Toni Thorimbert

Regina Harris Settimio Benedusi

Lisa von Weise Nina Maya

Professionals and Brands join 360Fashion in order to innovate with mobile and technology.

360 FASHION

360Fashion enables fashion brands to enter the mobile phone, connect with customers through social networks, and build their brand image online.

We provide Social Media Marketing:

Professional BlogsMobile Look-Books and magazinesLive Video Streaming EventsChina Events, and PR

2/19/20102008 Copyrights 360Fashion Network All Rights

Reserved

What is Social Commerce

"Collaboration online from trusted individuals to find and purchase goods and services."

Why is it important?420 million internet users in China,

130 million of them are shopping online.

Online retail sales in China increased by 117% last year (reaching 2.25 trillion yuan), expected to compound every year for the next 5 years.

26% of social media users in China are starting conversations and creating content.29% of social media users in China are commenting45% of social media users in China are viewing

What is your audience doing?

71% are watching commercials on sites like Yukou 51% are downloading brand applications on the phone48% trust advertising and are open to being peruaded to make purchases. 43% are 'friending' brands21% are making and sharing videos with brands

What does the brand need to do?

Engage and Inspire them to Share!

Bring your brand to the audience!

Direct Selling on Social Network Sites

Increase traffic

Increase sales conversions

Branding

"Collaboration online from trusted individuals

to find and purchase goods and services."

LIVE! Streaming

360Fashion LIVE! Streaming applicationn installs to any facebook page and allows you to run your own live streaming campaign.

2/19/20102008 Copyrights 360Fashion Network All Rights

Reserved

Title / Date / Views

Live Stream from any mobile

SignUp / Comment / Tag Links to E-commerce

Explanation & Branding

Chatting with viewers

Mobile Magazines and Catalogs

2/19/20102008 Copyrights 360Fashion Network All Rights

Reserved

Different ways to use our platform:

Catalogue Showcase the Range of Products

Focused on Product Details/Images

Links to E-Commerce

Store Locater

Click to Call

Product FlierFocused on 1 product

Specs (size, height, fabric, features)

Sales Incentives

Gift for Purchase

Competitions

Event Invitation / PromotionLocation map

Brand information

Event details

MagazineMore Editorial Content (Example: Harpers Bazaar)

Full Lifestyle Communication

Further reach for advertisers

PUBLISHER REACH

2/19/20102008 Copyrights 360Fashion Network All Rights

Reserved

Publishing for only ONE mobile device can exclude important customers from viewing your application. Our platform reaches EVERY major handset and touches ALL your customers including iPAD.

KEY FEATURE E-Commerce Links

2/19/20102008 Copyrights 360Fashion Network All Rights

Reserved

Included on Sales Tags for sales information and customer downloads

OTHER KEY FEATURES

2/19/20102008 Copyrights 360Fashion Network All Rights

Reserved

CLICKTOCALL

CLICKTO SMSRSVP

CLICKTOLOCATE

CLICKTO MORECONTENT:WEB, VIDEOMOBILE

CLICKTO SENDEMAILFEEDBACK

Mobile Magazines and Catalogs

2/19/20102008 Copyrights 360Fashion Network All Rights

Reserved

Ways to incorporate mobile catalog into brand marketing strategy: Include it in your company Newsletter Download from your website, facebook, QQ, renren, twitter Integrate into any print campaign Add it to your business card Add to brand swing tags

Every MMagautomatically

GeneratesA QR Code

CONCLUSION

Thank you!

Joanna Weidenmiler360Fashion Network

English company name : 360Fashion Network Beijing Representative OfficeRoom-205,#12,DongCheng district XinZhongjieYi Beijing China Zipcode: 100027

Chinese company name:美国三百六十时尚网络有限公司北京代表处中国北京市东城区新中街乙12号新中园写字楼205室 Zipcode: 100027

HTTP://www.360Fashion.net

joanna@360fashion.net

+86 13585650638

www.360fashion.net

12/15/20082008 Copyrights 360Fashion Network All Rights

Reserved

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