International Association Strategies for Going Global_Jakub Konysz

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Session code:

53rd ICCA Congress

International Association Strategies for Going Global

WE01

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Jakub M. Konysz Director, Global Development ASAE

Washington, DC USA

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Founded in 1920

Based in Washington, DC

21,000 members

10,000 organizations

United States and 50 countries

ASAE: Who We Are

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ASAE: What We Provide

LEARNING

KNOWLEDGE

COMMUNITY

ADVOCACY

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1. Be a recognized source of learning, knowledge and community for U.S. association executives and their organizations as they expand globally.

2. Be a credible source of products and services for association executives, governments, and industry partners outside of the U.S. (beginning in Asia-Pacific and Europe)

2 Goals

ASAE Global Development

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ASAE Foundation Global Management Research

Characteristics of Growth Organizations

Growers vs. Non-Growers

Growers:

Growth in Membership or Product Sales Outside of North America (64% of Sample)

Non-Growers:

Flat or No-Growth in Membership or Product Sales Outside of North America (36% of Sample)

#3 Integrate Global & Local Operations

INTL.

Govt’s

Secure Partnerships

Consider Emerging Markets

Visit www.asaecenter.org/global

for more information about the

Global Management Series