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Evolution of users expectationsand services offering
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Users expectationsServices offering
World Wide Web
Tim O'Reilly and John Battelle summarized key principles they believed characterized Web 2.0 applications:
Designed Customizable“One to Many” “Many to Many”
Publication ConversationAuthority Consensus
Adopted from “Web 2.0” entry on Wikipedia
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Designed Customizable(i.e., iGoogle, my yahoo!)
“One to Many” “Many to Many”(twitter)
Publication Conversation(Huffington Post)
Authority Consensus (wikipedia)
(i.e. “The Wisdom of Crowds”)
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Conversation: Blogs Syndication: RSS Consensus: Wikis Sharing: Social bookmarking,
Networking Applications: Mashups
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A blog is a website where entries are made in journal style and displayed in a reverse chronological order.
A blog entry typically consists of the following: Title, the main title, or headline, of the post. Body, main content of the post. Permalink, the URL of the full, individual article. Post Date, date and time the post was published.
A blog entry optionally includes the following: Comments Categories (or tags) - subjects that the entry discusses Trackback and or pingback - links to other sites that refer to
the entry
Adopted from “Blog” entry on Wikipedia
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Essentially, a “micro blog” Message limited to 140 characters Abbreviated URLs Following companies gets you “ON SALE”
tweets NBPD, Daily Pilot, sports reports
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Searching the blogosphere Technorati IceRocket blogsearch.google.com Bing or Google subject search
Writing a blog Blogger Wordpress
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RSS stands for “Really Simple Syndication”
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Finding RSS feeds is relatively easy
These icons all represent RSS feeds and are found on most blogs, news sites, journal sites, and many search tools
Click on an RSS icon and save the link to an RSS newsreader or aggregator
Any time that feed is updated (new blog post, new news item, new search results) your newsreader or aggregator will include the updated items
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RSS feeds require a reader, sometimes called an “aggregator,” to display them in a readable format
Web browsers often have the ability to read RSS feeds
Web services such as Bloglines and Newsgator Online can aggregate many feeds and be accessed from any computer
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A type of website that allows the visitors themselves to easily add, remove and otherwise edit and change available content.
Ease of interaction and operation makes a wiki an effective tool for collaborative authoring.
The open philosophy of most wikis—of allowing anyone to edit content—does not ensure that editors are well intentioned.
Adopted from “Wiki” entry on Wikipedia
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Wikis represent consensus over authority -- the knowledge of many people is considered more valuable and correct than the knowledge of any one person, even an expert
Wikis like Wikipedia still rely on the valuable input of experts to correct errors and improve the value of the resource
In an article in Nature (12.15.2005), Wikipedia was compared to Encyclopedia Britannica and found to be about as accurate in articles on the sciences
Wikis use a slightly different markup than the web, but it’s easy to learn – most wikis include a toolbar to help with this
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Medicine Portal – Wikipedia http://en.wikipedia.org/wiki/Portal:Medicine
Health Lib-Wiki http://hlwiki.slais.ubc.ca/index.php?title=Main_Page
Wikibooks – Health Sciences http://en.wikibooks.org/wiki/Medicine
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Sharing of information takes on many forms
File sharing and peer-to-peer networks
Ratings, rankings, opinions (i.e. Amazon or Angieslist.com)
Friends lists (i.e. MySpace, Facebook, LinkedIn)
Social bookmarking Sharing links (del.icio.us) Sharing lists (LibraryThing, All Consuming) Sharing articles (CiteULike, PennTags)
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Application development technique Hybrid App Reuse Simple examples work well
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Conversation: Blogs Syndication: RSS Consensus: Wikis Sharing: Social bookmarking,
Networking Applications: Mashups
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andEnterprise 2.0
Source: Forrester Research
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Internet Mobile
2005 1,039* 300+
2006 1,191 600+
2007 1,343 1,000+
Source: The State of the Internet, Morgan Stanley * in MMs
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10-15% user growth 20-30% usage growth 30%+ monetization growthSource: The State of the Internet, Morgan Stanley
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Cheap hardware Cheap platforms (Linux, Apache) Open source = you never start from
scratch Coders everywhere Money, reputation, location, network
don’t matter as much as before.
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DropSend: Build $48,012 / Monthly $3,625 Freshbooks Build $20,000 / Monthly $46,000 Maya’s Mom: Build $70,000 / Monthly $30,000 Mobissimo: Build $60,000 / Monthly $150,000 Wesabe: Build $200,000 / Monthly: $3,000
http://thebankwatch.com/2007/03/15/how-much-does-it-cost-to-build-the-best-web-apps-today-and-how-should-banks-react/
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People want to participate and have the tools to do so.
Every time you search, you make Google better.
Trust in peers, not in marketing discourse.
People can now force a company to change it’s path (Sony).
For service, get to someone who can really help.
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Consumer Blogs (everyone’s a wine expert)
Participative pairing Wine Clubs Subscription to wine publications
featuring consumer feedback Sales have tripled since 2005
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Baseline…June 14, 2007
Thank You for Listening
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Peer Consulting GroupPeer Consulting Group
jimsutter@cox.net
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“When all is said and done …
More is said than done.”
Lou Holtz, Former Coach Notre Dame Fighting Irish
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Wisdom of the crowds Crowdsourcing Network effect Open is sustainable Co-creation
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• Social Network• Perpetual beta• Open source• Mashups• Long tail• The world is flat
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Total U.S. Internet Spending (M$) 2000: 7,134 2006: 15,998
Search Advertising 2000: 286 2006: 6,681
8% of total US advertising online in 2006E, 13%+ within 5 years.
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Source: The State of the Internet, Morgan Stanley
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