Interact 2017 Keynote speech: A Digital coming of Age by Nigel Morris, CEO DenstuAegis Americas and EMEA

europe

A Digital Coming of Age

#InteractIAB

Nigel MorrisCEO DentsuAegis Americas

Average hours per weekmedia consumption

80% of all media by 202066% of all media by 201050% of all media by 2007

The future - key drivers of change and growth

5

CONVERGENCEAND INNOVATION GLOBALISATIONTHE DIGITAL

ECONOMY

turning the economy digital and demand side-led

MACHINE LEARNING

ARTIFICIAL INTELLIGENCE

BLOCKCHAIN

SENSOR TECHNOLOGIES

BACK END

FRONT END

transforming people’s experiences +

expectations

INTERNET OF EVERYTHING

ROBOTICS

AUGMENTED REALITY

VIRTUAL REALITY

IMMERSIVE REAL-TIME

$100 trillion

VOLATILEUNCERTAINCOMPLEXAMBIGUOUS

Obstacles and barriers

De-globalisationMeaningfulinnovationdrowned

by fluff and noise

Growinginequality

and collapse of trust

Complexitywith

inadequate regulation

10

SPEED OF CHANGE LACK OF CONTEXT

CONTEXT

overestimateunderestimate

Short term impacts

Long term implications

100% Digital Economy Business

Designed and engineered around the customer

experience

Innovating the way brands are built

21

$570BNADVERTISING / MEDIA CHANNEL

BRANDS / COMPANIESMARKETING

$500BN-$2TNRETAIL CHANNEL

$500BNSPORTS / EVENTSLIFESTYLE CHANNEL

$500BNPEOPLE PAYING FOR CONTENT

CONTENT PRODUCERS/ MEDIA PLATFORMS

THE DIGITAL ECONOMY

OPPORTUNITY

PEOPLE WHO BUY BRANDS

It’s all about mediaIt’s all about contentIt’s all about socialIt’s all about technologyIt’s all about eCommerceIt’s all about appsIt’s all about connected devicesIt’s all about the internet of everythingIt’s all about data

Digital Transformation

Marketing to Real People

The primary source of customer contact and

business growth

PERSONALISATION ADDRESSABILITY

Advertising and media

From people you don’t know –to people you do know

ACCURACY AND EFFICIENCY

REAL ROI AND INSIGHT

REAL TIME

DATA DRIVEN

MEASURABLE

ENGAGEMENT AND EMOTION

PERSONALISATION

CREATIVITY

ADDRESSABLE

AUTOMATED

100% digital economy business solutions

DYNAMICEXCITINGLIMITLESSINSTANT

Solving ‘The Digital Economy Paradox’

The digital divide

SpreadingProsperity

The digital

dividend

WealthCreation

We need to create a digital economy that works better…

…for all