Intelligent Design

intelligent design20 COMMANDMENTS TO MAKE YOUR PAGES LOOK DIVINE.

adapted from mario garcia’s groundbreaking book pure design.

contains elements of bryan redding’s “tips to help you get your design moving forward”

from the mind of james o’malley iv

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Look around—design is everywhere.Other Newspapers—pro or scholastic.

Magazines

Advertisements

Books

Pamphlets

Road signs

Drink bottles

CDs

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Newspaper design is deeply rooted in practical realities and is more an organic than an abstract theoretical process.

“

”- mario garcia

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Make it easy to read--use typography fthat is clear, easy on the eyes, and fvery legible.

ArialTimes

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Make it sexy—create an environment in fwhich good content will find attractive display, thus increasing the number of readers who will use it.

stuffmagazine.com

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Make stuff easy to ffind—employ fnavigational tools fthat allow the reader fto get to the content fhe or she wishes to fread in least amount fof time possible

TOOLS: Infographics Photos Typography Color White Space

Newseum.org

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Remember your goal:

goal [ gōl ](plural goals) n: 1.to allow readers to move through the publication almost effortlessly, while enjoying their experience

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Steal.

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Redo—go back and redesign your fpages after the initial dummy (proof-fdesign).

intelligent design9Push, don’t pull.

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Keep the front page fnewsy, yet sexy.

HOT!

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No amount of design jcan make up for poor jcontent—make sure jyour stories ROCK.

zonalibre.org

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At least one wonderful photo that jconveys it all in 10 seconds flat.

www.jpbeato.com

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BE CONSISTENT!

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Make sure typography fis consistent—2 or 3 ffonts MAX!

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Layer—make your stories like a fhamburger.

Photos (sesame seed buns)-the part everyone sees

Infographics (condiments and additional dressing)-add more flavor, extra information

Text (meat or tofu)-what lies at the heart of the story…the story

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Captions should not be fburied. They’re the 3rd fmost frequently read fpart of page, after fphotos and headlines.

BURIED

NOT BURIED

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Columns can be left blank—use fwhite space effectively, for it is a fpowerful weapon.

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Be creative, we fdon’t want all fof our pages to flook like they fwere plugged finto a template.

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Don’t over design.You don’t have to use every design tool on every page.

Keep it clean and simple.

Don’t let the design distract or confuse the content.

Use special effects/graphics on special stories, not your average story.

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Look fabulous while doing it.

bravo.com

Fin.

Oh yeah, headlines are important, too.

The bigger the better

Show hierarchy.

Good headlines flesh out the story.