Integrated Marketing Solution by TrooTrac Media

TrooTrac Media Pvt LtdNew Delhi

WAY TO INTEGRATED MARKETING

Trootrac delivers profitable growth for online businesses. You can depend on Trootrac team for helping you develop the right strategy for your online, mobile and other digital initiatives and then executing the same at optimum ROI.

Catering 100 + online merchants across industries such as Travel, E-retailing, Classifieds and Finance etc.

Over 100,000 transactions per month, generating revenue of over Rs 150 million /month for our existing clients

Active relationships with over 3000+ national and international publishers and growing

ABOUT US

YOUR INTEGRATED MARKETING PARTNER

Integrated Marketing Strategy◦ Our experts analyze your business and design customized

strategies after having a discussion with your management team which is in sync with your Company’s Objectives

Consumer Awareness / Engagement / Community Building

◦ Our Integrated marketing team uses Media (offline and online inventory), different activities like SMO, SEO,SEM, Newsletters/articles, Blogs distribution, online PR etc. to promote the unique proposition and content provided by your marketing team, similar content is used in offline/online marketing campaigns

HOW WE WORK

Online Sales & Site visits through Affiliate Network◦ Our network of 3000+ Affiliates including international

affliliates from US, UK, Russia, Germany & Australia, use various platforms (Email & SMS Marketing, Banners, Mobile campaigns etc.) to run your campaigns which result in better conversions for your desired objective

Offline Media / Outreach cost mgmt. through alliances & barter deals

◦ Print/Radio/Television/OOH media campaigns are carefully designed for optimum coverage across User/Consumer personas. Strategic Alliances and Barter deals are facilitated wherever required

HOW WE WORK

BFSI REAL ESTATE TRAVEL ECOMMERCE EDUCATION HEALTHCARE

SERVICED BUSINESS VERTICLES

For Businesses which have clear focus on New Age Consumer--◦ Complete 360 degree Integrated Marketing(IM)Plan

For Brands managing part of IM activity in-house and willing to outsource some◦ Any three services from the Chart

Brands managing all the IM activities in-house and wanting incremental revenue at Low cost◦ Affiliate Marketing

BUSINESS MODELS

Complete 360 degree Integrated Marketing(IM)Plan◦ Fixed Cost for Content dev., SEO, SMO etc. + Variable

Cost: CPV, CPM,CPC / Media Buying, PPC, Affiliate campaign, Mobile Campaign, alliances etc.

Minimum three services from the Chart◦ Dependant on services outsourced to us

PAYOUT for INTEGRATED MARKETING MODELS

TRAVEL◦ Model: CPA/CPS

ECOMMERCE◦ Model: CPS (Revenue Share)

BFSI◦ Model: CPL

PAYOUT MODELS for AFFILIATE MARKETING

CPV (Cost per Visit)

CPI (Cost per Installation), Mobile

CPM (Cost per mille), Mobile

CPC (Cost per Click), Mobile

MORE MODELS WE WORK WITH

EXPENDITURE

◦ CONTENT MARKETING: In-House◦ SOCIAL MEDIA: In-House◦ SEO : In-House◦ SEM: Paid Search – 10 Lac/month◦ OFFLINE MEDIA: Major amount was spent on TV

Commercials, newspaper ads, billboards/hoardings◦ MOBILE COMMERCE: In process of starting ◦ AFFILIATE MARKETING: Open Cap

CASE STUDY : JET AIRWAYS

WE GREW THE CLICKS BY 27 TIMES

END OF THE TERM SEGMENT SALE GROWTH FOR A MONTH WAS 7 TIMES

RESULT

EXPENDITURE

CONTENT MARKETING: 5 lakhs SOCIAL MEDIA: 2-5 lakhs SEO: In-house team SEM: 10 lakhs OFFLINE MEDIA: TV and Radio ads MOBILE COMMERCE: 10 lakhs AFFILIATE MARKETING: Open Cap

CASE STUDY : GROUPON

WITH IN A DURATION OF 10 MONTHS THE REVENUE GROWTH WAS 9 TIMES

RESULT

For further queries, kindly contact

Kirti Ahmadkirti@trootrac.com

Nehaneha@trootrac.com

www.trootrac.com Ph: 011-41024490

Thank You