Insuarance sm ca_april2013.pptx

Social Media and Context Awareness Imperatives for Insurance Marketeers

Mobius Innovations April 2013

STRICTLY PRIVATE AND CONFIDENTIAL

Nirmal Palaparthi  

Social  Media  &  Mobile  Marke/ng  for  Insurance  

In the beginning there was the computer

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Then the internet was built

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They built a Social Media layer over it

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Data layer underneath

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h7p://www.widetag.com/widenoise/      

Data is the new oil

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Social Risk Measurements

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Data Layer

New Child: Internet of things

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Who is insuring these devices?

Product Evolution

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Personal Augmentation

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Devices built Social

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The Demise of the Music Industry

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The rise of the singles

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Insurance could take the same path

Characteristic Music Insurance

Digitally deliverable Yes Yes

Personalizable Yes Yes

Product Variation Yes Yes

Infinite Inventory Yes Yes

High Choice Multiplicity Yes Yes

Highly Competitive Yes Yes

iTunes Yes ??

Configurable Pricing

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PAYD / PHYD

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PAYD / PHYD

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Mobile strategy: 1300 Apps and counting…

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Third Party Bundling

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h7p://www.slideshare.net/ctorgan/self-­‐tracking-­‐sensors-­‐and-­‐mhealth-­‐trends-­‐and-­‐opportun/es      

Personal Measurement Fetish

Value Added Services

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Consumers initiate all the communication

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If you join midway…

Contextual Marketing

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Mobius Innovations Big Data . Smart Devices . Context Awareness

Next generation service providers

•  Sense Context and Respond appropriately •  Remember the customer •  Use real time analytics to enhance customer dialog

–  Bring down the test and learn cycle to nanoseconds

•  Mobius provides an interface library that can be customized across touch points

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LOCATION BASIC

OWNERSHIP

LIFESTAGE

EVENT DURATIONS PU

RCHA

SING

PAT

TERN

Case Study: Transaction Context

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Figure: Transaction Contextual Dimensions

?  ?  

ACTUATOR LIBRARY

MOBIUS CORE

SENSOR LIBRARY

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Product architecture

COMMUNICATION

DOMAIN REPOSITORY

PERSONALIZER

ON DEVICE SENSORS

SMART DEVICE SENSORS

LIFESTREAM SENSORS

PUBLICLY AVAILABLE SENSORS

INTERFACES

FACTS

ON DEVICE ACTUATORS

SMART DEVICE ACTUATORS

LIFESTREAM ACTUATORS

INTERFACE ACTUATORS

CONTEXT REASONER

CONVERSATION MANAGER

INTERFACE OPTIMIZER

TOUCH POINT CONFIGURATOR

TOUCHPOINTS

PERSONAL RECOMENDER

MAR

KETE

ER

EXTERNAL RECORD

SENSORS LEARNING ENGINE

EXTERNAL ACTUATOR

API

CONTEXTUAL MODELS

QUESTIONS?

nirmal@mobius.ai

STRICTLY PRIVATE AND CONFIDENTIAL