InstaEngagement: Instagram in Advancement

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InstaEngagement: Instagram in Advancement

Harvey Simmons

March 5, 2013

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Protecting and Preserving the

Institutional Memories of

Nonprofits Since 1993

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(866) 598-0430

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Affordable collaborative data

management in the cloud.

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Today’s Speaker

Harvey Simmons Dean of Marketing Affairs

EverTrue

Hosting:

Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars

Dean of Marketing Affairs@hosimmons4

Harvey Simmons

Trends,Tips & Tools

#INSTAENGAGE

Photos Produced By...

0

3.25

6.5

9.75

13

Facebook Profesionals/Staff Email Twitter

“Our staff photographer and manager of media relations”

“People either email us images or post them on our Facebook profile”“Misc. We have no true system for that.”

Photos Shared Via...

#INSTACAMPUS

0

3.75

7.5

11.25

15

Facebook Flikr SmugMug Website Picassa

“Picasa to store/archive, Facebook/Twitter to share”

“We upload alumni photos to Flickr and Facebook”

“Flickr, SmugMug and Facebook”

How is different?

“Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your

mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram

to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more

connected through photos.”

Over 5 billion

photos have been shared

on Instagram

#INSTACAMPUS

Over 40% of the World’s Top 100 Brands have an Instagram Account

Every SECOND Instagram Users Perform 575 Likes

and 81 Comments

“How often do college students like taking photos on their

phones?”

3%12%

36%

49%

Often SometimesSeldom Never

Let’s See it In Action

Home Feed Explore Following/News Profile

Inside Instagram

Filters...

Lo-fi Brannan

1977 ValenciaOriginal

Is Instagram a Toolbox or a Tool?

“Photo A Day” Challenges

#INSTACAMPUS

@charitywater

Photo Editing

Tag, You’re It

#INSTACAMPUS

Sharing is Caring

Engage

20

curate. snap. hashtag.

REPEAT

Resulted in: - 23 new page likes over the next two weeks- 414 page views on May 16- Reached 16,000 unique Facebook users between 5/15 and 5/27- 19 users shared the album with their friends- 134 votes for the winning photo

Instagram Photo Contest: May 2012

Instagram’s Appeal

Perspective Intangibility

@robinhoodnyc

25

@invisiblechildren

#redcross

statigr.am

A Central Place for Your Account Stats

sitckygr.am

An Easy Way to Make Your Favorite Shots Into Magnets

postagr.am

Send Your Favorite Shots On The Go To Major Donors

thank you!

@hosimons4harvey@evertrue.com

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