Insight Presentation: "Driving Corporate Innovation from the Inside (The Story of Coca-Cola's Social HUB)"

Doug Busk

DRIVING CORPROATE MARKETING INNOVATION FROM THE INSIDE

Kevin Planovsky

Known 5+ years

New Dads (8 & 14 mo.)

8+ Year Mobile Veterans

Wear Fun Socks

No BS, ever.

Love Technology

INSERT FAMILY TREE

GLOBAL

STRENGTH

GLOBAL

AWARENESS

GLOBAL

PREDICTIONS

GLOBAL

STANDARDS GLOBAL

CONSISTENCY

COUNTRIES 207 PRODUCTS 3,500

PEOPLE 700,000 RETAILERS 23,000,000

FANS 85,000,000 SERVINGS/DAY 1,900,000,000

THE WORLD’S MOST SOCIALLY DISCUSSED BRAND

2/3 of Journey Readers

are under the age of 34

25-34 make up the largest group

18-24 make up the second

largest group

51%

Male

49%

Female

News Junkies

& Avid

Readers

Cooking

Enthusiasts

Travel Buffs TV Lovers Shutterbugs Movie Lovers Sports Fans Music Lovers Technophiles

Reader Profile

Our Readers Are…

The HUB

The HUB

The HUB