Insight Presentation: CES Rundown: The Technologies Driving Consumer Behaviors

CES Rundown: The Technologies Driving

Consumer Behaviors

David BerkowitzVP Emerging Media, 360i

@dberkowitzdavid.berkowitz@360i.com

Reporting live from CES(well, close enough)

Lazerow knows best

Touchscreens take over; Desktops almost as dead as netbooks

Connected TVs on the rise

Big screens are better

Samsung tops brand mentions

The CES Marketer MatrixAw

esom

enes

s

Relevance to marketers

The CES Marketer MatrixAw

esom

enes

s

Relevance to marketers

5 major CES themes

Every screen can be the first screen

What CES looked like

TV

PC

Smart-phone

Okay, I get it – it’s a tablet and a laptop

What’s a tablet anyway?

Samsung devices connect with each other

New inputsoffer new forms of marketing

Screens get gesture inputs

Haier lets you control TVs with your eyes

Panasonic TVs use facial recognition for personalization

Cars become platforms

“Why is the car not an app?”Marc Benioff, CEO, Salesforce at CES 2013 Brand Matters keynote

Ford turns cars into platforms

OBD enables an API

RIP internet of things,viva connected devices

Lowe’s rebuilds homes electronically

Samsung’s smart fridge runs Evernote

Could the HAPIforkhelp you eat better?

Colbert on HAPI-ness

“What is the point of consumer technology that stops you from consuming?”- Stephen Colbert

Bespoke bytes

Pebble shows off its $10MM crowdfunded watch

Wearable health monitors keep forging forward

Vuzix seeks to one-up Google Glass

vs

5 trends, endless possibilities

• Every screen can be the first screen• New inputs need new forms of marketing• Cars become platforms• RIP internet of things, viva connected devices• Bespoke bytes

Thanks! Keep in touch

David BerkowitzVP Emerging Media, 360i• david.berkowitz@360i.com • @360i / @dberkowitz• www.about.me/dberkowitz