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An Introduction toInnovative Infratech
New Delhi Sept 26th 2010
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Renovationof roads and roofsMost markets commoditisedSlow growth.
Applications:
Industrial12%
World consumption:
North America40%
Japan5%
South8%
Global Bitumen
world demand: ~ 104 million tons (2010)average growth: ~ 2% p.a.turnover: ~ $100 bn (crude oil @ $18/bbl)equivalent to: ~ 15kg/inhab. p.a.
Top 10 markets in mt:
United States 35China 9.5Japan 4.4Germany 3.6France 3.4
Russia 5.3Canada 4.0India 4.5Italy 2.2United Kingdom 1.9
Road88%
Europe (excl. FSU)23%
FSU5%
East(excl. Japan)19%
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Global Growth
Decline 0.3%
Mature (marginal growth) 1.0-1.2%
Low growth 1.4-1.7%
Moderate growth 2.2-3.3%
High growth 3.6-3.9%
The worlds average growth rate is 2%pa.
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Bitumen scenario in India- future trends
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Modified Bitumen PMB/CRMB
The PMB/CRMB range for heavily traffickedroads
PMB/CRMB for rutting and crackingresistance at low and high temperatures
PMB for thin-surfacing and Stone MasticAsphalt applications
PMB for drainage asphalt applications
Specialties for parking areas, tunnels and Airportapplications
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-Strong history as a maintenance product- Easy, safe and efficient in use
- Wide variety of emulsion types surface treatment/sealing repair/maintenance stabilisation cold/warm mixes
Bitumen Emulsions
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Changes in Demand Pattern Up to 1995 : Binder(Bitumen and VAB)
procurement by Government under DGS&D RC
1996 onwards : Binder procurement by
Contractors, specifications by clients
2002 onwards: Instances of Toll roads, equity projects, maintenance contracts
Potential trend of binder specifications to be decided
by contractors
Increasing traffic density and axle loads High
Performance binders
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Market Entry Imperatives For VAB
Rigorous Interaction with Clients and consultants , Contractors, Government agencies,
Research Institutes at all levels
Marketing Channel development
/ Contractor development for Applicator / Contractor development for
road work execution
Strategic pricing based on
competitive landed cost Value for Money or return on extra cost
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Innovative Infratech was envisioned in 2009 by Mr. Debatosh Roy a
veteran in the Bitumen Business since 2000. Initated in the businessas the head of Bitumen Division in Bharat Shell Limited and then asthe first founder and country manager of Shell Bitumen India PrivateLimited. Under him the Shell established a national bitumen businessand commissioned the first Modified Bitumen plant in West Bengal.
-
Innovative Infratech
- Helping Companies Succeed
Emulsion Plant in Rangia , Assam and was the Head of Technical andspecial projects in Ooms Polymer Modified Bitumen Pvt Ltd (OPMB ).Under him OPMB successfully implemented the grid-seal project forDelhi Intenational airport and supplied 13000 mts of PMB.
With a mission to promote high performance environment friendlyconstruction products and techniques in the roads sector in India ,Innovative infrastructure was incorporated as a one-stop-shop for allbituminous solutions developed indigenously to world classstandards.
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We will be: Solution providers
Suppliers of complete manufacturing solutions for BitumenEmulsions , PMB , CRMB and other bitumen specialties
Competency Creation in Marketing and Sales activity throughLive Documents Marketing Plan , Pricing tool , Key AccountManagement
Statement of Intent Innovative Infratech
Technical and Sales Training
Technology transfer for speciality products like IRR ( Instant RoadRepair ) and coloured bitumen
Application development Cold Mix Surfacing
Opportunistic suppliers of generic road grade bitumen
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Suppliers of complete manufacturing solutions for BitumenEmulsions , PMB , CRMB and other bitumen specialties
Statement of Intent Innovative Infratech
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Competency Creation in Marketing and Sales activity through
Statement of Intent Innovative Infratech
Live Documents Marketing Plan , Pricing tool , Key AccountManagement
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Technical and Sales Training
Statement of Intent Innovative Infratech
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Technology transfer for speciality products like IRR ( Instant RoadRepair ) and coloured bitumen
Statement of Intent Innovative Infratech
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Application development Cold Mix Surfacing
Statement of Intent Innovative Infratech
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Opportunistic suppliers of generic road grade bitumen , BitumenModifiers , Bitumen Additives
Statement of Intent Innovative Infratech
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SUMMARYFocus upon capacity building in theorganization with the objective of
providing Solutions for all hardware andsoftware needs with an objective of
* Total Manufacturing solutions Value Added Bitumen
** Increased market penetration* Increased market share* Increased profitability* Application development
resulting in aA Profitable And Sustainable Businessin Bitumen and Bituminous Solutions
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