Mark STEWART President & chief innovation officer
Innovation, Creativity and the Maker Movement: A Hands-On Workshop
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QUESTIONING1
OBSERVING2
NETworking3
THE PROCESS OF INNOVATION: 5 KEY SKILLS
EXPERIMENTING4
ASSOCIATING5
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WE’LL TALK ABOUT SOME CREATIVE TECH AS WELL. THAT’S WHAT I DO.
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AND, WE WiLL BUILD SOMETHING.
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ABOUT MEBOTH OF THEM @mechastewart | @wondermakr
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TRIED AND TRUE: THERE’S NOTHING WRONG WITH THAT.
#IFCADC | #INNOVATION
INVOLVE YOUR FANS. OWN YOUR OWNED MEDIA.
#IFCADC | #INNOVATION
#IFCADC | #INNOVATION
make it connected. EXTEND THE EXPERIENCE.
#IFCADC | #INNOVATION
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the INNOVATION APPROACH. AKA: “MAKEITING"
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ReDD’S APPLE LAUNCHER
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• INTERNET OF THINGS
• MICROCONTROLLERS/ARDUINO
• SOCIAL VENDING
• 3D PRINTING
• RFID/NFC/BLE
• ROBOTICS
• SMART INSTALLATIONS
• INTELLIGENT RECOGNITION
• INTERACTIVE GAMES
• CUSTOM APPLICATIONS
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CREATE SOMETHING NEW. SURPRISE AND DELIGHT.
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ReDD’S APPLE LAUNCHER
#IFCADC | #INNOVATION
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A MAKER’S PERSPECTIVE: AIR MILES SMILE BOOTH
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1
2
3
4
MAKING MAKES US HUMAN
THE MAKER MOVEMENT MANIFESTO
DO IT TOGETHER
PLAY, PARTICIPATE, SUPPORT
SHARE YOUR SUCCESS, GIVE BACK
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LET’S MAKE SOMETHING
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PUSH PIN BATTERY HOLDER LED BATTERY
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PLACE BATTERY HOLDER ON BADGE
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MARK WITH PUSH PIN
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REPEAT FOR OTHER SIDE
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PUSH PIN THROUGH THE BADGE
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SAME WITH THEOTHER SIDE
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FIND THE NEGATIVE LED WIRE HINT: THE SHORT ONE (“Not as long’)
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BEND LED WIRES OUT TO SIDES
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BEND AT RIGHT ANGLE TO HOLE MARKINGS
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INSERT INTO BADGE
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FIND NEGATIVE AND POSITIVE ON BATTERY HOLDER
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INSERT BATTERY HOLDER ONTO CORRECT WIRES
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BEND WIRES OUT TO HOLD ONTO THE BADGE
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INSERT BATTERY
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LIGHT UP YOUR NETWORKING
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THE PROCESS OF INNOVATION
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START EVERYTHING WITH “WHY?”
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EVOLUTION
GENES EXPERIENCE
CURRENT ORGANISM CURRENT SITUATION
CURRENT BEHAVIOUR
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IQ TEST RESULTS FOR GENERAL INTELLIGENCE FOR TWINS AGED 15-22:
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80-85% of their performance IS related to genetics.
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CREATIVITY TEST RESULTS FOR FOR TWINS AGED 15-22:
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30% of their performance IS related to genetics.
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ROUGHLY 70% of innovation AND CREATIVITY skills are learned.
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Question the unquestionable. Why? Why not? How? What if? What is? Avoid question with yes/no answers.
QUESTIONING1
Customers, products, services and processes of your company, your competition and others.
OBSERVING2
Talk with people who don’t look, act or think like you already do. Diverse perspectives and experiences.
NETworking3
THE PROCESS OF INNOVATION: 5 KEY SKILLS
Try new experiences. Take apart products, processes and ideas. Test with pilots and prototypes.
EXPERIMENTING4
Finding connections and inspiration in seemingly unrelated people, places or things.
ASSOCIATING5
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INDIVIDUAL EXERCISE 10 IDEAS. 1 MINUTE.
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TASK: DEVELOP A NEW PRODUCT
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THE PROCESS OF INNOVATION SKILL #1:
QUESTIONING
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QUESTION EVERYTHING.
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ASK THE QUESTIONS YOU DON’T KNOW YOU DON’T KNOW.
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WAKE UP EVERY DAY WONDERING WHAT YOU’RE DEAD WRONG ABOUT.
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WHAT’S WORKING? WHAT’S NOT?
WHY?
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the important and difficult job is never to find the right answer, it is to Find the right question
PETER DRUCKER, THE PRACTICE OF MANAGEMENT
(1954)
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HOW DO YOU FIND THE RIGHT QUESTION?
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THE AVERAGE TEACHER ASKS 291 QUESTIONS EVERY DAY.
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THE AVERAGE STUDENT AGED 6-18 ASKS 1 QUESTION PER ONE HOUR
CLASS PER MONTH.
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PROBLEM: HOW DO WE GET STUDENTS
TO ASK MORE QUESTIONS IN CLASS?
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DON’T TRY TO GIVE A SOLUTION. JUST ASK LOTS OF QUESTIONS.
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THE PROCESS OF INNOVATION SKILL #2:
OBSERVING
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ACTIVELY WATCH CUSTOMERS
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BE A TOURIST AT WORK
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What’s meeting their needs? What’s not?
OBSERVE CUSTOMERS1 2
3 4Seriously, anything. Even useless things.
OBSERVE SOMETHING ONCE A DAY
Companies you like, start-ups, disruptive models.
OBSERVE COMPANIES
Slow down.
USE ALL OF YOUR SENSES
DEVELOPING OBSERVATION SKILLS
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THE PROCESS OF INNOVATION SKILL #3:
NETWORKING
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IDEA NETWORKING
RESOURCE NETWORKING
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DELIVERY-DRIVEN PEOPLE DISCOVERY-DRIVEN PEOPLE
WHY THEY NETWORK: RESOURCES ACCess resources sell themselves further careers
!
WHO THEY TARGET PEOPLE WHO ARE LIKE THEM PEOPLE WITH SUBSTANTIAL RESOURCES, POWER, POSITION, INFLUENCE, ETC.
WHY THEY NETWORK: IDEAS LEARN New and surprising things gain new perspectives seek feedback
!
WHO THEY TARGET people who are not like them experts and non-experts with very different backgrounds and perspectives
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BE A TOURIST in real-life
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List top 10 people you would talk with to refine and idea. How many are just like you? More than 1? Change the list.
EXPAND NETWORK DIVERSITY1
Bring in someone from a different background to chat on innovation challenges. Sit with your team with them.
INVITE AN OUTSIDER4
Take someone out from a different background for a meal at least once a week.
MEALTIME NETWORKING2
Find experts in different fields, business, divisions. Google + P&G did it.
CROSS-TRAIN with experts5
Try and make it to at least 1 or 2 conferences a year unrelated to your field.
UN-CONFERENCE3
IDEA NETWORKING - TIPS
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THE PROCESS OF INNOVATION SKILL #4:
EXPERIMENTING
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EXPERIMENTING
TRY OUT NEWEXPERIENCES
TAKE APART PRODUCTS PROCESSES AND IDEAS
TEST IDEAS THROUGH PILOTS + PROTOTYPES
EXAMPLES: • SEE THE WORLD • WORK IN MULTIPLE
INDUSTRIES • Develop A NEW
SKILL
EXAMPLES: • DISASSEMBLE A
PRODUCT • VISUALLY MAP OUT
A PROCESS • DeCONSTRUCT IDEAS
EXAMPLES: • BUILD A PROTOTYPE • PILOT A NEW PROCESS • LAUNCH A NEW VENTURE
ON THE MARKET
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Live somewhere new. Engage in new activities. Visit a museum. Go to the zoo alone.
CROSS PHYSICAL BORDERS1
Just because you can. See how it works, start at a thrift shop.
dissassemble a product4
Subscribe to a entirely new and different magazine, go down a Wikipedia rabbit hole,
CROSS INTELLECTUAL BORDERS2
Try something new, stray from your comfort zone.
pilot new ideas5
Local community courses, physical activity, school courses, job swap.
DEVELOP A NEW SKILL3
DEVELOP YOUR EXPERIMENTING SKILLS - TIPS
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THE PROCESS OF INNOVATION SKILL #5:
ASSOCIATING
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@mechastewart | @wondermakr#IFCADC | #INNOVATION
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Open a random Wikipedia article. How can this help solve my problem?
FORCE NEW ASSOCIATIONS1
Collect strange and wonderful things. Have them around you or accessible.
BUILD A CURIOSITY BOX4
Think of how another company would solve the problem.
TAKE ON A DIFFERENT PERSONA2
Substitute, combine, adapt, magnify, minimize, modify, put to other use, eliminate, reverse, rearrange.
SCAMPER!5
What if ____________ was more like ______________
GENERATE METAPHORS3
DEVELOP YOUR ASSOCIATING SKILLS - TIPS
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Suggest ideas, participate, ask what can be done beyond the ordinary … do it together.
WORK WITH YOUR PARTNERS1
There’s a reason “I’ve never seen that before” can work. It because somebody tried to do it.
Don’T BE AFRAID TO EXPERIMENT2
Even the most innovative ideas have goals to meet.SET METRICS FOR EVERYTHING3
FINAL THOUGHTS AKA: HOW DO I APPLY ANY OF THIS STUFF TO WHAT I DO?
Try it in your own life. Everyone is a maker.MAKE STUFF4
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QUESTIONS?