Infographic - Grocery Loyalty Card - COLLOQUY€¦ · in Grocery Retailing Frequent-Shopper Loyalty WEEKLY SPECIALS VIA THE IN-STORE MVP KIOSK LOAD-TO-CARD AVAILABLE ONLINE & VIA
Post on 13-Apr-2018
216 Views
Preview:
Transcript
in Grocery RetailingFrequent-Shopper Loyalty
WEEKLY SPECIALS VIA THE IN-STORE MVP KIOSK
LOAD-TO-CARD AVAILABLE ONLINE & VIA MOBILE APP
COUPONS DIGITAL AVAILABLE ONLINE AND VIA MOBILE APP
THIRD-PARTY APPS SYNC IBOTTA AND SAVINGSTAR ALLOW MEMBERS TO EARN CASH REWARDS FOR PURCHASING GIFT CARDS OR DEPOSITING INTO PAYPAL ACCOUNTS
DELHAIZE GROUP MVP CARD
STORES 1,1082014 SALES N/ASTATES 10BANNERS 2
WEEKLY SPECIALS AT CHECK-OUT
LOAD-TO-CARD AVAILABLE ONLINE & VIA MOBILE APP
COUPONS PRINTABLE AVAILABLE ONLINE AND VIA MOBILE APP
GAS/FUEL FUEL PROGRAM OFFERS POINTS TOWARD SAVINGS ON KROGER FUEL PURCHASE AND AT PARTICIPATING SHELL STATIONS
STORES 2,6252014 SALES $108,500,000,000STATES 34BANNERS 12
WEEKLY SPECIALS AT CHECK-OUT
LOAD-TO-CARD / DIGITAL COUPONS AVAILABLE ONLINE & VIA EMAIL OR THE CHAIN’S JUST FOR U PROGRAM AND MOBILE APP
GAS/FUEL GAS REWARDS POINTS EARNED THROUGH GROCERY, GIFT CARD AND PHARMACY PURCHASES. REDEEMABLE FOR FUEL DISCOUNTS AT SAFEWAY FUEL STATIONS AND PARTICIPATING EXXON | MOBIL STATIONS.
STORES 1,3312014 SALES $36,300,000,000STATES 34BANNERS 6
KROGER PLUS CARD SAFEWAY CLUB CARD
of shoppers who reported using more coupons said they did so because they were able to load offers onto their store loyalty cards.+40%
81% 62%
of shoppers participate in at least one grocerystore loyalty program.+
of grocery shoppers consider the availability of astore loyalty card program an important or veryimportant factor in determining where they shop.++
+ “Shopper Loyalty Programs” Progressive Grocer, February 2015 ++ Inmar “Shopper Behavior Study” Inmar “Shopper Behavior Study” +++ LoyaltyOne, March 2015
of shoppers said they’d prefer discounts ongroceries, travel or other rewards to fuel.+++76%
Frequent shopper programs have long been ubiquitous in grocery stores; however, U.S. retailers in this $638 billion industry still seem unsureabout whether their programs lead to higher loyalty or to higher profits. Here we look at three programs from the top U.S. traditional supermarkets.
top related