Infini graph digitalmarketingintelligence_2011_v1

Analyze · Automate · Activate

Chase McMichael Co-Founder CEO InfiniGraphSeth Wiener – CRO/COO InfiniGraph

Digital Marketing IntelligenceBeyond News Feeds

Beyond Social Listening

MARKETING INTELLIGENCE INTERFACE

http://smo.infinigraph.com/portal

POES MEDIA

Image created by Room214

SOCIAL INTELLIGENCE HITS ALL POES MEDIA• Paid – Trending content in display media –

InfiniGraph knows were to buy based on social behavior on media

• Earned –Identifying content sources, product affinity, influencers and partnerships

• Owned – Content discovery zone, social optimization and trending content

• Social - content curation, optimization and ad targeting via Facebook / Twitter “Interest”,

PAIDTrending content in display media –

InfiniGraph knows were to buy, when and why - based on social

behavior within media

AGILE MARKETING

Real-Time content distribution and management. Based on what’s trending and consumer engagement.

MEDIA PLANNING• Social behavior enables content

consumption monitoring• Identify sources where paid media is more

relevant to consumers and effective • ComScore is based on Traffic not based on

content relevance • Agile Marketing and real-time trending

content in ads WORKS!

AGILE DISPLAY MEDIAAmplify what’s trending with display media yields engagement.

Back to Facebook and Website

http://console.flite.com/widget/thegriotrendingad

SOCIAL TRENDING CONTENT IN ADS

Filtered trending content live in ads, apps, website and FB landing pages - Real Time content marketing at scale. Not a mindless feed but based on relevance.

EARNED Identifying content sources,

product affinities, influencers and partnerships

EXAMPLE OF HYPERCURATION

What’s most relevant to X Games followers based on content engagement

Content as it trends and compared to each other shows the best for an affinity grouping

ACTIONABLE INSIGHT ON TRENDING CONTENT

Content that trends is set for distribution or feed reposting to obtain higher engagement.

INFLUENCERS

Brands and people with highest in common content to consumer interaction.

OWNED Content discovery zone, social

optimization and trending content

SURFACE WHAT’S TRENDING

Expose what’s relevant on many touch points in real-time

HYPERCURATION• Hypercuration™ – Aggregation of relevant

content and competitive intelligence • Why Hypercuration™ is such a big deal?

− Increase engagement via relevance− Real-Time content edit and control− Aggregates many sources simultaneously

• Hypercuration™ of top trending content sources for Forever 21 consumers and hairstylist

CONTENT EXPOSURE

Create the ultimate discovery zone.

Ads and Content Tickers on website Like what Facebook has

On landing Tabs within Facebook

SOCIAL Ad targeting via Facebook and

Twitter “Interest”, content curation and repost optimization

CONTENT CONSUMPTION GRAPH

Challenge is knowing what to put in your feed

What is the health of your feed?Before After

TRENDING BRAND AFFINITIES

Continuous real time processing of key sites, publications, influencers and overall industry content.

We know where to place media, why and with what.

THE MOST POWERFUL PROSPECT-TARGETING OPPORTUNITY IN HISTORY

• Never before in history has the average business had the power to target this many people this specifically

• 800+ Million Users• Target by demographic,

location and likes• Very low minimum

spend@briancarter www.likeonomics.or

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Scale your Facebook and Twitter targeting to the right people at the right time with the right content

THE COST OF VISIBILITY

2012 PRICINGINFINIGRAPH PRICE PLAN – 2012

Builder Driver Dominator

Content Curation, Ongoing Social Intelligence Enterprise Price Monthly Monthly Monthly

Saved Searches “Brand Names” 3 5 10Content feeder sites (additional curation sites) 5 15 25Features

Brand/Affinity Trending: Ongoing social analysis Yes Yes Yes

Brand Trending Affinities for Facebook ad buy top 15

Yes Yes Yes

Trending Content / Trending Reporting Yes Yes Yes

Content Optimizer Yes Yes Yes Hypercuration Yes Yes Yes Facebook/Twitter Interest download (Every 3 months service cost)

Yes Yes Yes

$1,800 2,800 4,200

Landing Tab trending content application hosing monthly

$250 $250 $250

Trending content within Ads units ( $2CPM or $0.50 CPC ) – Social Ads

CPM/CPC CPM/CPC CPM/CPC

CONSUMER INTEREST & CONTENT IDENTIFICATION • Identify content sources most relevant • Optimize engagement news feeds and ads • Expand and grown engagement / reach• Media planning based on content relevance• Identify partner and publishers for

integrated trending content and Hypercuartion™ .

CONTACT INFORMATION

Chase McMichael – InfiniGraph−Chase.mcmichael@infinigraph.com−@infinigraph −@chasemcmichael

Seth Wiener – InfiniGraph− seth.wiener@infinigraph.com−@socialnetworkkk

THANK YOU

The sole purpose of this Presentation is to introduce participants to Infinigraph and its activities.