Inexpensive Marketing2009

Matthew Rathbun, Director of Professional Development

ABR, ABRM, AHWD, ASR, CSP e-PRO, GRI, GREEN, QSC, SRS, SRESLicensed Broker

Using What’cha Got! Using the Internet Wisely (and inexpensively)

Two Tools that Have Nothing To Do With Today’s Class

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THE WHAT AND WHY OF REAL

Swanepoel: “87% of Brokers feel that servicing smarter and more informed consumers I their largest concern”

Marc Davison, 1000 Watt Consulting: “How long can a trillion dollar industry sustain disregard for the iPOD, MySpace, Facebook, YouTube, Starbucks, text messaging and brand conscious consumers?”

SWANEPOEL REPORTS“Failing to make a decision (to change) is simply not an option – the market will make one for

you.”(Swanepoel Report)

THE WHY OF TECHNOLOGY

Source: 2008 NAR Profile of Buyer and Sellers

38%

33%

14%

6%

5%

2%1%1%

Internet (38%)Realtor (33%)Yard Sign (14%)Home Builder (6%)Friend/Relative (5%)Knew Seller (2%)Flyer/House Book (1%)Print Media (.87%)

Facebook Demographics• 170% Growth in 35-45 year olds in past

year• Average age of a user is 32• Majority are College Graduates• Largest increase of users are those over

55 in the past year• 175 million active users• Average users have 120 friends• 18 million update daily• Over 3 Billion minutes spent on

WHAT’S DOIN’ – GETTING THE

Good Ol’ Fashion Door Knocking Being Around – Getting Noticed Introduction Letters Popcorn and Home-staging DVD from

Home Warranty Company Packet of Seeds with you business

cards – hand delivered… Hanging out at Bookstores / Coffee

Houses

WHAT’S DOIN’ Volunteering at… Local Networking Groups Co-marketing with Affiliates Consumer Education Classes Using Visual Tour for Buyer Showcase

COOL IDEA! – BUSINESS CARD LABELS

MLS IS OUR FRIEND!

Using the MLSSend Letters to those who rented 9-12 months ago regarding the buyer market

Tax Record labels for postcards made on home printer

MLS Listing e-Mail Drip CampaignPersonal Promotions on Visual Tours or house Photos (if MLS allows)

Putting it in a Graph…

WWW.LOWESREALTORBENEFITS.COM

WWW.POSTLETS.COM

WWW.REALBIRD.COM

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I say Innovation - Does my broker?

WWW.PROPERTYPREVIEWS.COM

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REALTOR® TOOLS

http://www.Realtor.org

http://www.HousingMarketFacts.com

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BLOGGING

VIDEOS ON YOUTUBE

• Text / SMS Google 411 - 46653• Google Reader• Google GMail• Google Calendar• Google Tools

– StarOffice (Word, Excel, PowerPoint, etc.)• Google Talk• Google Toolbar• Google Earth• Google Analytics• Google Alerts

CREATING HOME CDS WITH POWERPOINT

Things to add to a Home CDAll the Home PicturesVisual TourSurveysHOA DocsSpecial AddendumsTax PlatsYOUR contact informationAny other related documents…