Indonesia's Mobile Game by Andrew

@agatestudio

Indonesia Smartphone Game

Opportunity

Andrew

Publishing

Agate Studio

@agatestudio@agatestudio

MARKET SIZE

@agatestudio@agatestudio

In Term of Revenue

• By end of 2013 AppStore still dominating with 56% market share.

• Total smartphone market size: $25,235,244

• Not including revenue from other Android Store, Nokia Store, and feature phone.

35%

44%

21%

2013

AppStore (iPhone)

AppStore (iPad)

PlayStore

http://www.appannie.com/

@agatestudio@agatestudio

In Term of Users

Smartphone Users: 41,6 million by end of 2013

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@agatestudio@agatestudio

Segmentation

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@agatestudio@agatestudio

Segmentation

• Apple users (6.11%) still generates 56% revenue– 2013 ARPU: $7.89

• Android users (50.89%) generates 55% revenue– 2013 ARPU: $0.24

• Assumptions:– Unknown devices use Playstore– Other known devices with smaller market share

than RIM is not included (SE, Lenovo, LG, etc.)

Device Market Share Est. Users

Nokia 30.99% 12,89 million

Samsung 25.72% 10,7 million

Unknown 25.17% 10,47 million

Apple 6.11% 2,54 million

RIM 4.6% 2,5 million

35%

44%

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AppStore (iPad)

PlayStore

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@agatestudio@agatestudio

PROJECTION

@agatestudio@agatestudio

Est. Revenue Projection

• Assumptions:

– Ratio AppStore / PlayStore remains the same

– No new store is launching and gain significant revenue

2013 2014 2015 2016 2017

Users41,600,000 61,200,000 74,800,000 89,800,000 103,600,000

Revenue(USD) 25,235,244 37,124,926 45,374,910 54,474,157 62,845,463

@agatestudio@agatestudio

BEHAVIOR

@agatestudio@agatestudioh

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Mobile Phones per Person

44%

48%

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@agatestudio@agatestudio

Features

• Touchscreen– Yes 55%

– No 45%

• Qwerty– Yes 75%

– No 24%

• Large display e.g. like size of an iPhone– Yes 50%

– No 45%

• Ability to download and install apps– Yes 97%

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@agatestudio@agatestudio

Place of Use

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Activities

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Ads?

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Ads?

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@agatestudio@agatestudio

Challenges

• Global competition

– 99% top games on AppStore and PlayStore are global content (not localized)

• Payment channels

– AppStore only available via Credit Card

@agatestudio@agatestudio

Opportunity Ideas

• Don’t compete with global competition

– Niche market, or

– Game with local social interaction, or

– Target low end Android devices with localization

• Most of PlayStore games still doesn’t include local payment channel

• NokiaX (Android base) provide direct operator charging and low price range

Thank You… Thank You!!!