Transcript
The Ultimate Guide
The Indian Traveller 2014
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INDIAN Tourism At A Glance
India’s travel market is projected to reach $14.7 Billion in 2017. What are the driving forces behind this tremendous growth?
Who is the New Age Indian Traveller? What does he want? How does he travel?
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15 million INDIANS are planning for foreign trip.
$303 million will be spent by Indians on travelling.
OUTBOUND Is The Craze
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Singapore and Dubai remain the most favourite tourist destinations
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Quick Tip
As more and more Indians opt for international travel, regional OTAs should reach out to broaden their international offerings.
Connect to hotels in UAE, South East Asia, North America and Europe.
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33% Travel related queries come from mobile.
39% Indian business travellers make travel arrangements including booking through mobile while on the move.MOBILE The Game Changer
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Indian hotel OTAs should focus more on mobile marketing.
Invest in mobile optimized websites.
Quick Tip
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SEARCH Is The Word
12% searches are rated to travel.
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As Indians increasingly turn toward search for travel planning and reservations, hotels, air-lines and OTAs should include SEO and SEM as key component in their digital marketing campaign.
Quick Tip
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40% Indian travellers seek advice from friend in social media.
70% Four & Five star hotels in Indian main cities have a social.
Social Media Is The Norm
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Digital and Social media is going to become the primary channels of marketing and communication for the hospitality industry.
Time for independent and smaller hotels to take notice and make their presence felt in social media.
Quick Tip
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Travelers find user reviews
important
The Number Game
300 Million current size of Indian affluent middle class equals the size of the US population.
$1700 An outbound traveller spend per trip.
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Changing Scenario - Fact Behind It
The increase in disposable income, along with a stable economy, easy access to credit and exposure to media have influenced Middle Class India’s mindset, and choices, Indians are now more inspirational and confident.
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UK Sales Office:eRevMax Ltd.28 Leman StreetLondon E18ER, United Kingdom
Tel: +44 (0) 20 7422 7528Fax: +44 (0) 44 (0) 20 7265 5100E-mail: uk@erevmax.com
US Sales Office:eRevMax Inc.
37 North Orange Avenue, Suite 500Orlando, Florida 32801, U.S.A
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630 E-mail: usa@eevmax.com
Visit us at www.erevmax.com
Confidential & Proprietary
YouThank
UK Sales Office:eRevMax Ltd.28 Leman StreetLondon E18ER, United Kingdom
Tel: +44 (0) 20 7422 7528Fax: +44 (0) 44 (0) 20 7265 5100E-mail: uk@erevmax.com
US Sales Office:eRevMax Inc.
37 North Orange Avenue, Suite 500Orlando, Florida 32801, U.S.A
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630 E-mail: usa@eevmax.com
Visit us at www.erevmax.com
Confidential & Proprietary
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