Incorporating Video Into Non-Profit Messaging

Incorporating Video into

Nonprofit Messaging

Incorporating Video into

Nonprofit Messaging

Michael Hoffman, CEO

Stacy Laiderman,

Project Coordinator

www.see3.net

Overview:Overview:

The World of Video

Using Video with the Internet in Mind

Effective Storytelling

Marketing Your Videos

Conclusion

This is Our World

Each day:

200,000,000 video views

200,000 new videos uploaded

InformationOVERLOAD

Video has the power to break through.

Video: It’s what’s for dinner.

Your website is your channel.

Be portable.

And she told 2 friends and so on and so on…

• L - Laugh out loud funny

• E - Edgy: Content that crosses some boundaries and challenges people

• G - Gripping: Captures your attention and holds it for the duration

• S - Sexual: nonpornographic sexual angle tends to go viral

*courtesy of Dynamic Logic Inc.

Goals: Amnesty InternationalGoals: Amnesty International

Engage broad public on issue of torture

“Viral video”

Direct viewers to website for action

Make a complex issue accessible

Solution: Amnesty InternationalSolution: Amnesty International

Three 30-60 second impact videos

Dark humor regarding the issue of torture

Videos to encourage thinking and action

Beyond the dinner video…

?

A Dinner Video can become...

•direct response pieces

•intro videos

•web bytes & web clips

•recruitment videos

•slideshows

Build a Media LibraryBuild a Media Library

Find the Stories in your Organization

• How did your nonprofit get started?• What do your programs try to solve?• How are you making a difference that is uniquely yours?• Instead of telling the qualities of your organization, show someone in your organization exhibiting these qualities• Show that you are learning from your mistakes (what you learned and how to make it better)• Where is your organization going in the future?

*Courtesy of Andy Goodman

Determining Factors:Determining Factors:

Who’s your audience?

What kind of stories do you have?

What’s your message?

What’s your budget?

What’s your “ask”?

How will you use it?

Man-on-the-Street

PSA

Documentary

Dramatic

Compelling content & character.

Editing Creates the Story

DIY

10 Tips for Shooting Video for the Web10 Tips for Shooting Video for the Web

1. Tell a story

2. Keep the audience in mind

3. Make a clear call to action

4. Shoot video with repurposing in mind

5. Think outside of the box

6. Prepare a script and get feedback

7. Shoot B-roll

8. Sound is critical

9. Give the viewer the right web tools10

10. Host a screening

The Usual Suspects.

Reach beyond the choir.

Video is a means, not an end.

Take-aways:Take-aways:

Build a video library

Repurpose your content

Put your video out there!

Figure out what’s right for your organization

www.see3.net