Transcript
WHAT LOCALIZATION REALLY MEANS
A T h o u g h t S p e c i f i c To T h e S a u d i A u d i e n c e
Prepared By: Samer O. Hamze
Disclaimer:
In no way are recommending nor
encouraging stupid actions and
irresponsible communication.
This presentation is just being used to
drive our point on Localization for the Arab
World.
BACKGROUND
How Many Times Do We See Things
In Our Daily World Of
Advertising & Communication
That Depict Lifestyles Not Our Own
Things Unfamiliar To Us …
In A Way To Grab Our Attention.
Does It Work?
Maybe…
But It Probably Is Not Very Effective.
For Example …
When I See a TV ad with people partying
and doing wild things
And It Turns Out To Be A Non-alcoholic
Beer…
Its Nice…But Not Very Effective
NOT MANY WILL RELATE
When I See An Add With Locals Doing
Wild Parkour Moves Around The City
And It Turns Out To Be A Telecom Ad
WOW… Cool… And Hope One Day We In
The Region Will Take It On
But Still Not Very Effective
&
NOT MANY WILL RELATE
ACKNOLEDGMENT
The Argument Can Go By Saying
That Media Plays A Role In Influencing
And Manipulating The General Publics
Opinions And Views
So Why Not Use Irrelevant Things If They
Can Influence Good
And I Would Agree
But That is When Your Objective Is To Do
That
In The Cases Mentioned Above…
That Was NOT The Objective
SO, WHAT DO YOU SUGGEST
WISE GUY?
Simply Relating Our Communications To
Our Lifestyle & Society
Just Because Something Is Cool And
Popular In Country X Doesn’t Not Make It
Relevant Nor Cool In Our Society
So…
I Can Give One Example Of What I Mean
When Going for Crazy & Wild
Instead Of Showing This
We Use Something We All Know As Crazy
& Stupid…
I Can Relate To This.
Its Stupid & Crazy…
Its Stupid & Crazy…
But ITS LOCAL.
And That’s All I Want To Get Accross
WHAT WERE ABOUT
How it all began…
How it all began…
Our Collective is on a mission to provide Refined, Sophisticated and
Effective Digital Marketing & Advertising to the KSA market.
““
A collective of professionals & creative's from around the globe
7 Fulltime & 20+ Collective Members
Interactive Dynamic Measurable Scalable
Digital Marketing
& Advertising
KEEPING AN EYE ON R.O.I
· Marketing strategy and Planning
· Branding strategy and planning
· Brand messaging
· Advertising strategy and planning
· Web site evaluation
· Strategic and corporate
communications
· Community relations strategy
•Original corporate brand design
•Brand identity and messaging
•Corporate and product naming
•Tagline and slogan creation
•Media relations
•Event marketing and coordination
•Copywriting
•Presentation design
•Advertising planning and strategy
•Ad campaign and ad design
Consultation & Strategic Planning
Marketing & Digital Advertising
Market Research & Monitoring
Creative Services
Pre | Production | Post
_______________________________________
Our in-house team and local support
combined with our International Collective
members are very confident in providing you
Creative communication solutions that
are suitable for the local market and focused on
building your brand’s equity.
THANKS FOR YOUR TIME!&
BE SURE TO VISIT
w w w. I N - H Q . c o m
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