Improving Your Sales Funnel:How to 3x Leads, Sales, and Lifetime Value

Presented By Mike Kamo

“Improving Your Sales Funnel” How to 3x Leads, Sales, and Lifetime Value

About me

Ran a Mazda dealership for over 7 years.

Started reading about internet marketing

Met Neil Patel - thought he was full of shit

Started a consulting business with Neil

Launched a few more businesses since

Left the dealership in 2013. Took my savings and purchased a SAAS CRM management business. Sold it 1 year later

What does your sales process look like?

This?

Let’s break it down…

Lead Magnet

What’s a Lead Magnet?

A free offer in exchange for an email

Why a Lead Magnet is Important

1. Builds trust

2. Generates more leads

3. Lead is worth 30x a visitor

4. Emails are almost always your #1 driver of sales

Free PDF that your visitors would find valuable

Lead Magnet Example #1

Interactive coupons

for e-commerce

Lead Magnet Example #2

How to come up with an effective lead magnet?

Check Affiliate Networks

Analyze Your Blog Posts

See What’s Trending

[buzzsumo image]

Title is Everything!

Don’t take a great idea and make it boring

Title is Everything!

Lead Magnet: Diet PDF

Title #1: A Complete Guide On How To Lose Fat

Title #2: 3 Simple Ways to Lose Stubborn Belly Fat Today

Why is Title #2 Better?

1. More specific “belly fat”

2. Gives a time frame “today”

3. Easier to accomplish “3 simple ways”

Tripwire

What’s a Tripwire?

Low priced irresistible offer. Often times loses money up front.

Why a Tripwire is Important

1. Turns a visitor into a customer

2. Increases total core offer sales

Candle Wicks

free just pay $3.99 s/h

Tripwire Example #1

Green drink

“go pack”

Tripwire Example #2

Math Without TripwireProduct price $100

Total visitors 1,000

Conversion rate 1%

Sales = 10

Revenue = $1,000

Total customers = 10

Math With TripwireTripwire price $5

Total visitors 1,000

Conversion rate 5%

Tripwire sales = 50

Tripwire Revenue = $200

Core offer price $100

Core off conversion rate 30%

Core offer sales = 15

Core offer revenue = $1,500

Total Revenue = $1,700

Total Customers = 50

Core Offer

Talk and Listen to Your Customers

1. Use Survey Monkey (it’s free)

2. Email them

3. Call them

4. Have a survey for every refund request

Example of listening

Example of listening

Roger “I would have paid $997 for the FB group alone”

Upsell

What’s an Upsell?

An additional offer that increases average revenue per customer

Why an Upsell is Important

1. Makes you more money

2. Opportunity to help your customer even more

Upsell Example #1

Neuropathy pills

Core Offer

Upsell Example #1

Nerve Renew Cream

Upsell

Upsell Example #2

Upsell Example #3

Yes local service

businesses can do it too!

Scaling

With an optimized sales funnel scaling is much easier

Scaling

Neuropathy

No sales funnel = $65 LTV

Optimized sales funnel = $150 LTV

Scaling

What does this do for Neuropathy?

1. Allows them to pay more to acquire a customer

2. Paid ads becomes easier and they can do it in more places

3. Affiliate marketing he can give better payouts

Q&A