Improving Email List Growth - Email Opt-in Audit

More than a quarter of all email signups that occur via the homepages of major brands are not honored or experience significant delays in being honors. Check out the stats below based on new ExactTarget research involving more than 160 B2C brands-including retailers, restaurants, manufacturers, travel and hospitality, and nonprofits-and find out how to improve list growth through better signup practices and process audits.